Systems and methods for quantifying customer engagement
AssigneeAktana, Inc.
InventorsMarc Cohen, Anna Decker
Life of this patent
Estimating the term…
Abstract
A health care provider (HCP) engagement engine is disclosed. The HCP engagement engine facilitates effective communication between pharmaceutical sales representatives (pharma reps) and HCPs by tracking actions performed by pharma reps to sell products to HCPs, analyzing the actions, and eliminating confounding effects due to inbound and outbound activities. Inbound activities include behaviors performed by pharma reps to the HCPs, while outbound activities are taken by HCPs in response to the inbound activities. Reducing confounding allows the pharma reps to have better information about which behaviors best drive HCP engagement.
Claims21
A computer-implemented method for generating adjusted sales data, the method comprising:
- obtaining data from a plurality of data sources, wherein the data comprises (1) aggregate sales values of a pharmaceutical product and (2) a plurality of attributes comprising (i) information associated with a plurality of healthcare facilities and (ii) information associated with a plurality of healthcare providers (HCPs), wherein the plurality of HCPs is provided under a plurality of bricks with each brick comprising one or more of the healthcare facilities and each facility comprising one or more HCPs;
- and
- generating the adjusted sales data by distributing the aggregate sales values across the HCPs that are within each brick for the plurality of bricks.
A system for generating adjusted sales data, the system comprising:
- a server in communication with a plurality of data sources;
- and
- a memory storing instructions that, when executed by the server, cause the server to perform operations comprising:
- obtaining data from the plurality of data sources, wherein the data comprises (1) aggregate sales values of a pharmaceutical product and (2) a plurality of attributes comprising (i) information associated with a plurality of healthcare facilities and (ii) information associated with a plurality of healthcare providers (HCPs), wherein the plurality of HCPs is provided under a plurality of bricks with each brick comprising one or more of the facilities and each facility comprising one or more HCPs;
- and
- generating an adjusted sales data by distributing the aggregate sales values across the HCPs that are within each brick for the plurality of bricks.
A non-transitory computer-readable storage medium including instructions that, when executed by a server, cause the server to perform operations comprising:
- obtaining data from a plurality of data sources, wherein the data comprises (1) aggregate sales values of a pharmaceutical product and (2) a plurality of attributes comprising (i) information associated with a plurality of healthcare facilities and (ii) information associated with a plurality of healthcare providers (HCPs), wherein the plurality of HCPs is provided under the plurality of bricks with each brick comprising one or more of the healthcare facilities and each facility comprising one or more HCPs;
- and
- generating an adjusted sales data by distributing the aggregate sales values across the HCPs that are within each brick for the plurality of bricks.
Dependencies are inferred from the claim text.