System and method for creating customized characters and selectively displaying them in an augmented or virtual reality display

A system of storing, programming, and instantiating configurable digital characters on electronic displays, the system comprising:

• a computer system comprising:
• a storage device that stores a plurality of configurable digital characters each received from a third party entity, the plurality of configurable digital characters comprising at least a first digital character from a first entity and a second digital character from a second entity, wherein each digital character is programmable by one or more of a plurality of customization rules that specify a custom behavior or content of each digital character upon instantiation on an electronic display;
• one or more physical processors programmed by computer program instructions that, when executed, cause the computer system to:
• generate a customization interface comprising a selectable listing of the plurality of configurable digital characters and a plurality of customization options for customizing a selected one of the plurality of configurable digital characters;
• provide the customization interface to a third entity different than the first entity and the second entity;
• receive, from the third entity, a selection of the first digital character, at least a first customization option from among the plurality of customization options, and a first trigger condition that, upon satisfaction, causes the first digital character to be customized according to the first customization option;
• generate a first customization rule based on the first customization option and the first trigger condition;
• store, in association with the first digital character, the first customization rule and an identification of the third entity;
• receive, from a user device, an indication that the first trigger condition has been satisfied;
• and
• transmit, to the user device, information that causes the first digital character to be instantiated on the electronic display and causes the first digital character to exhibit the behavior or content specified by the first customization rule.