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US 2020/0007635 A1Published application
Procuring feedback
AssigneePaypal, Inc.
InventorAdhish N. Vyas
Life of this patent
Estimating the term…
Abstract
A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.
Claims21
(canceled)
A system, comprising:
- a non-transitory memory storing instructions;
- and
- one or more hardware processors coupled to the non-transitory memory and
- configured to read the instructions from the non-transitory memory to cause the system to perform operations comprising:
- retrieving, in response to receiving user information, a user profile based on the user information received;
- aggregating updated user preferences to the user profile included in the user information;
- generating a feedback interface including selectable feedback mechanisms for a user associated with the user profile, wherein the selectable feedback mechanisms include inputs available for submitting user preferences;
- and
- causing a user device associated with the user profile to display the feedback interface, wherein the feedback interface generated incorporates the updated user preferences.
6 more elements
A method comprising:
- obtaining, by one or more hardware processors, a user profile associated with a user,
- wherein the user profile comprises content preferences and feedback preferences of the user;
- determining, by the one or more hardware processors, based at least in part on the content preferences of the user profile associated with a user, first electronic content for the user;
- generating, by the one or more hardware processors, a feedback interface according to a first feedback mechanism selected for the user, wherein the feedback interface is configured to obtain a feedback input from the user according to a first user input interface type specified by the first feedback mechanism;
- incorporating, by the one or more hardware processors, the feedback interface into the first electronic content to generate modified first electronic content;
- and
- displaying, by the one or more hardware processors on a user device associated with the user, the modified first electronic content.
4 more elements
A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
- retrieving, in response to receiving user information, a user profile based on the user information received;
- aggregating updated user preferences to the user profile included in the user information;
- generating a feedback interface including selectable feedback mechanisms for a user associated with the user profile, wherein the selectable feedback mechanisms include inputs available for submitting user preferences;
- and
- causing a user device associated with the user profile to display the feedback interface, wherein the feedback interface generated incorporates the updated user preferences.
2 more elements
Dependencies are inferred from the claim text.