Three-dimensional advertisements

A computer-implemented method comprising:

• identifying, by a server responsive to a request for content to be displayed in a content slot within an information resource of a content publisher, a content item including a 3D object for display within the content slot of the information resource, the content item associated with a content provider different than the content publisher of the information resource and the 3D object associated with modeling data for displaying multiple views of the 3D object, the content item including a first portion of the modeling data for displaying the 3D object in a first view and computer executable instructions for associating one or more input commands with one or more respective user interface controls provided to modify the first view;
• transmitting, by the server to the client device, the content item for displaying the 3D object within the content slot of the information resource;
• receiving, by the server from the client device, instructions to modify the first view of the 3D object to a second view responsive to receipt of an input command of the one or more input commands by the client device;
• identifying, by the server responsive to the instructions to modify, a second portion of the modeling data, the first and second portions to display the second view of the 3D object in the content item;
• and
• transmitting, by the server, the second portion of the modeling data to the client device to display the 3D object in the second view in the content item instead of the first view.

A system for advertising a three-dimensional (3D) object in a web browser, the system comprising:

• a memory comprising modeling data for a 3D object;
• a processor configured to execute instructions to:
• identify, responsive to a request for content to be displayed in a content slot within an information resource of a content publisher, a content item including a 3D object for display within the content slot of the information resource, the content item associated with a content provider different than the content publisher of the information resource and the 3D object associated with modeling data for displaying multiple views of the 3D object, the content item including a first portion of the modeling data for displaying the 3D object in a first view and computer executable instructions for associating one or more input commands with one or more respective user interface controls provided to modify the first view;
• transmit, to the client device, the content item for displaying the 3D object within the content slot of the information resource;
• receive, from the client device, instructions to modify the first view of the 3D object to a second view responsive to receipt of an input command of the one or more input commands by the client device;
• identify, responsive to the instructions to modify, a second portion of the modeling data, the first and second portions to display the second view of the 3D object in the content item;
• and
• transmit the second portion of the modeling data to the client device to display the 3D object in the second view in the content item instead of the first view.