Mapping mobile device interactions and location zones in a venue for use in sending notifications

A computer program product comprising:

• a computer readable storage medium readably by one or more processing circuit and storing instructions for execution by one or more processor for performing a method comprising:
• receiving, by one or more processor, floor area data corresponding to a floor area of a venue;
• receiving, by the one or more processor, zone data corresponding to a plurality of different zones of the floor area of the venue;
• receiving, by the one or more processor, trigger interaction data corresponding to mobile device interaction associated with products offered for sale in each of the plurality of different zones in the venue;
• receiving, by the one or more processor, notification data associated with the products offered for sale in the plurality of different zones in the venue;
• receiving, by the one or more processor, triggering event data regarding a product or products in response to user interaction with a mobile device in the venue;
• receiving, by the one or more processor, location data of the mobile device in the venue at the time of the triggering event data;
• automatically determining, by the one or more processor, whether the received triggering event data and the received location data match an associated zone data and trigger interaction data;
• and
• automatically sending, by the one or more processor, when the received triggering event data and the received location data matches an associated zone data and trigger interaction data, an associated notification to the mobile device regarding purchase of a product or products in the venue.

A system comprising:

• a memory;
• at least one processor in communication with memory;
• and
• program instructions executable by one or more processor via the memory to perform a method comprising:
• receiving, by one or more processor, floor area data corresponding to a floor area of a venue;
• receiving, by the one or more processor, zone data corresponding to a plurality of different zones of the floor area of the venue;
• receiving, by the one or more processor, trigger interaction data corresponding to mobile device interaction associated with products offered for sale in each of the plurality of different zones in the venue;
• receiving, by the one or more processor, notification data associated with the products offered for sale in the plurality of different zones in the venue;
• receiving, by the one or more processor, triggering event data regarding a product or products in response to user interaction with a mobile device in the venue;
• receiving, by the one or more processor, location data of the mobile device in the venue at the time of the triggering event data;
• automatically determining, by the one or more processor, whether the received triggering event data and the received location data match an associated zone data and trigger interaction data;
• and
• automatically sending, by the one or more processor, when the received triggering event data and the received location data matches an associated zone data and trigger interaction data, an associated notification to the mobile device regarding purchase of a product or products in the venue.