Method of evaluating effect of advertisement, program for processing information, and moving object

A program for processing information, the program causing a computer to execute:

• displaying an advertisement outside a moving object;
• acquiring external information representing the periphery of the moving object based on a signal output from an external information acquisition device provided in the moving object;
• acquiring travel information of the moving object from the moving object;
• estimating an effect by the advertisement based on the external information and the travel information;
• and
• determining a reward for the advertisement based on a predetermined reward criterion and the effect.

A moving object comprising:

• a display device;
• a sensor for obtaining external information representing a periphery of the moving object;
• and
• a processor connected to the display device and the sensor,
• wherein the processor is configured to display an advertisement on the display device, obtain travel information of the moving object from the moving object, estimate an effect due to the advertisement based on the external information and the travel information, and determine a reward for the advertisement based on a predetermined reward criterion and the effect.