Back to results
US 2020/0005349 A1Published application
Browser Based Advertising Platform and Rewards System
AssigneeSion Apps LLC
InventorsScott Brody, Dustin Robert Wahlen, Stephen Allan Wilson
Life of this patent
Estimating the term…
Abstract
Disclosed is an advertising method which comprises guiding an advertiser to create at least one ad and incentivizing a consumer to access the at least one ad by offering a reward to the consumer for interacting with the ad, wherein consumer profile data useful for ad targeting is acquired as a prerequisite for allowing the consumer to earn the reward.
Claims27
An advertising system comprising:
- an advertiser interaction system comprising guiding an advertiser to create at least one ad;
- and
- a consumer interaction system comprising:
- incentivizing a consumer to access the at least one ad by offering a reward to the consumer for viewing and/or indicating intent to view the at least one ad,
- acquiring consumer profile data as a prerequisite for allowing the consumer to earn said reward for viewing and/or indicating an intent to view the at least one ad, wherein said consumer profile data comprises information regarding the consumer useful for ad targeting, wherein a reward amount offered to the consumer for viewing and/or indicating an intent to view the ad is increased as the consumer provides more profile data,
- selecting an ad to be sent to the consumer upon a consumer request to view an ad for reward, wherein selecting the ad comprises matching the consumer with a relevant ad and wherein the relevant ad is selected from a plurality of ads associated with a plurality of advertisers,
- wherein the consumer is an established participant of the consumer interaction system, and
- wherein consumer ad viewing is initiated upon a consumer ad viewing request.
5 more elements
(canceled)
An advertising method comprising:
- incentivizing a consumer to request to view an ad by offering a reward to the consumer for ad viewing;
- upon a request by the consumer to view an ad, determining an ad which is targeted to the consumer's purchasing interests and sending the ad to the consumer;
- and
- awarding the consumer for engaging with the ad.
1 more element
An advertising system comprising:
- an advertiser interaction system comprising guiding an advertiser to create at least one ad;
- and
- a consumer interaction system comprising:
- incentivizing a consumer to access the at least one ad by offering a reward to the consumer for indicating an intent to view and/or viewing the at least one ad,
- accessing consumer profile data, explicitly and/or implicitly, upon an ad viewing request by the consumer,
- wherein the ad viewing by the consumer is not solicited by the advertiser and/or by a host of the system and wherein the ad viewing request by the consumer is a prerequisite for allowing ads to be sent to the consumer,
- wherein the ad viewing request by the consumer is a prerequisite for allowing the consumer to earn said reward for viewing and/or indicating an intent to view the ad,
- wherein said consumer profile data comprises information regarding the consumer useful for ad targeting,
- wherein a reward amount offered to the consumer is based on an amount of consumer profile information provided by the consumer;
- and
- selecting at least one ad to be sent to the consumer upon said ad viewing request by the consumer,
- wherein selecting the ad comprises matching the consumer with a relevant ad,
- wherein the relevant ad is selected from a plurality of ads associated with a plurality of advertisers, and
- wherein the consumer is an established participant of the consumer interaction system.
11 more elements
Dependencies are inferred from the claim text.