Method and system for ticket-based marketing analytics
OwnerRobert V. Kujawa, JR., James A. Bischmanninventors
Life of this patent
Estimating the term…
Abstract
The present system and method allow an event holder to gather marketing information from event attendee ticket holders. Each attendee's ticket is scanned to determine the attendee's seat number or ticket number. The system then prompts the attendee to enter personal information through a user interface. All information collected from the attendee is correlated with the attendee's seat number or ticket number in real time and transmitted, again in real time, to at least one customer relationship management database. The system then transmits, in real time, at least one communication to the attendee using the information collected to verify information accuracy.
Claims20
A method for gathering marketing information from event attendee ticket holders, comprising:
- scanning an event attendee's ticket to determine the event attendee's seat number or ticket number;
- prompting the event attendee to enter information through a user interface;
- correlating all information collected from the event attendee with the event attendee's seat number or ticket number in real time;
- and
- transmitting in real time all collected information to at least one customer relationship management (CRM) database.
A system for gathering marketing information from event attendee ticket holders, comprising:
- at least one smart device;
- a data processor in communication with the at least one smart device;
- at least one CRM database;
- and
- a non-transient computer readable medium programmed with computer readable code that upon execution by the data processor causes the data processor to execute a method for gathering marketing information from event attendee ticket holders, comprising:
- scanning an event attendee's ticket to determine the event attendee's seat number or ticket number,
- prompting the event attendee to enter personal information through a user interface,
- correlating all information collected from the event attendee with the event attendee's seat number or ticket number in real time,
- transmitting in real time all collected information to at least one customer relationship management (CRM) database, and
- transmitting in real time at least one communication to the event attendee using the information collected to verify accuracy of the information.
Dependencies are inferred from the claim text.