Generating ratings predictions using neuro-response data

A system for transforming neuro-response data into media ratings, the system comprising:

• a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media, the first media broadcast before a time of the second media;
• and
• an analyzer to:
• integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media, the ratings data based on set-top box data associated with a media presentation device presenting the first media;
• and
• transform the second neuro-response data into a second rating for the second media based on the first rating.

A tangible machine readable storage device or storage disc comprising instructions which, when executed by a machine, cause the machine to at least:

• obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media, the first media broadcast before a time of the second media;
• integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media, the ratings data based on set-top box data associated with a media presentation device presenting the first media;
• and
• transform the second neuro-response data into a second rating for the second media based on the first rating.

A system for transforming neuro-response data into media ratings, the system comprising:

• a data collector to obtain first neuro-response data from a first subject exposed to first media;
• and
• an analyzer to:
• retrieve a first meta-tag representative of an attribute of the first media;
• identify second media based on the first meta-tag and a second meta-tag representative of an attribute of the second media;
• identify second neuro-response data associated with the second media, the second neuro-response data collected from a second subject exposed to the second media, the second media having been broadcast before a time of broadcast of the first media;
• identify a first rating associated with the second media;
• and
• transform the first neuro-response data into a second rating for the first media based on the first rating.