A/b testing for search engine optimization

A system, comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the system to:
• divide a set of web pages into a control group, an inbound treatment group, an outbound treatment group, and a full treatment group;
• generate a first set of links from the outbound treatment group to the inbound treatment group and a second set of links within the full treatment group;
• apply an A/B test to pairs of groups selected from the control group, the inbound treatment group, the outbound treatment group, and the full treatment group;
• and
• output a result of the A/B test for use in assessing an effect of the first and second sets of links on search engine results associated with the set of web pages.

A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:

• dividing a set of web pages into a control group, an inbound treatment group, an outbound treatment group, and a full treatment group;
• generating a first set of links from the outbound treatment group to the inbound treatment group and a second set of links within the full treatment group;
• applying an A/B test to pairs of groups selected from the control group, the inbound treatment group, the outbound treatment group, and the full treatment group;
• and
• outputting a result of the A/B test for use in assessing an effect of the first and second sets of links on search engine results associated with the set of web pages.