Method of providing online incentives

A computer system for offering items for sale to consumers comprising a computer having a non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:

• collecting consumer information relating to interactions of a customer with a website offering items for auction and including personal computer information of the customer;
• storing the consumer information in a consumer database;
• generating an incentive amount for an unsold item based on the consumer information relating to the consumer's interactions with the website offering the items for auction and including the browsing data of the consumer over two or more auctions;
• and
• delivering via a computer network an incentive including the generated incentive amount to the consumer to induce purchasing of the unsold item.

A computer system for offering items for sale to consumers comprising a computer having a non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:

• collecting consumer information relating to interactions of a consumer with a website offering items for auctions;
• determining a consumer classification of the customer based on the consumer information and a number of existing consumer classifications;
• generating a consumer profile including the consumer information and the consumer classification;
• generating an incentive amount for an unsold item based on the consumer profile;
• and
• delivering via a computer network an incentive including the generated incentive amount to the consumer to induce purchasing of the unsold item.