Personalized message insight generation

A system comprising:

• one or more computer processors;
• and
• one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
• detecting an indication that a first user of an online service has added a second user of the online service as a recipient of a message, wherein the first user is connected with a first entity within the online service and the second user is not connected with the first entity within the online service;
• gathering profile data of the second user and profile data of the first entity, the profile data of the second user and the profile data of the first entity being maintained by the online service;
• determining, based on the profile data of the second user, the profile data of the first entity, and a set of insight algorithms, a set of insights for the second user, each insight from the set of insights indicating commonalities between the second user and the entity;
• selecting a subset of the set of insights, yielding a set of recommended insights;
• and
• providing the set of recommended insights to a client device of the first user, the set of recommended insights usable by the first user to draft the message to the second user.

A non-transitory computer-readable medium storing instructions that, when executed by one or more computer processors of a computing device, cause the computing device to perform operations comprising:

• detecting an indication that a first user of an online service has added a second user of the online service as a recipient of a message, wherein the first user is connected with a first entity within the online service and the second user is not connected with the first entity within the online service;
• gathering profile data of the second user and profile data of the first entity, the profile data of the second user and the profile data of the first entity being maintained by the online service;
• determining, based on the profile data of the second user, the profile data of the first entity, and a set of insight algorithms, a set of insights for the second user, each insight from the set of insights indicating commonalities between the second user and the entity;
• selecting a subset of the set of insights, yielding a set of recommended insights;
• and
• providing the set of recommended insights to a client device of the first user, the set of recommended insights usable by the first user to draft the message to the second user.