# US 2019/0378170 A1 · Service device and method of operating same

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- Number: US 2019/0378170 A1
- Document ID: US20190378170A1
- Status: Published application
- Kind: A1
- Application number: 16/385,216
- Filed: 2019-04-16
- Published: 2019-12-12
- Earliest claimed: 2018-06-07
- Assignees: SK Planet Co., Ltd.
- Applicants: SK Planet Co., Ltd.
- Inventors: Ki Chon Kang
- Web page: https://patentgrep.com/patent/US20190378170A1

## CPC

- G06Q 30/0266: {based on the position of the vehicle}
- G06Q 30/0246: {Traffic}
- G06Q 30/0252: {based on events or environment, e.g. weather or festivals}
- G06Q 30/0267: {Wireless devices}
- B64U 10/14: with four distinct rotor axes, e.g. quadcopters
- B64U 2101/24: for use as flying displays, e.g. advertising or billboards
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- B64U: UNMANNED AERIAL VEHICLES [UAV]; EQUIPMENT THEREFOR

## Abstract

A service device and a method of operating the same are provided. The present disclosure provides configuring a moving path of an advertisement provision device in consideration of an area with a high concentration of subscribers in which subscriber terminals are concentrated and providing an advertisement to the area with a high concentration of subscribers through the advertisement provision device moving along the configured moving path.

## Claims

### Claim 1

A service device comprising:
a processor configured to process calculations related to provision of an advertisement through an advertisement provision device; and
a memory configured to store at least one command executed through the processor,
wherein the at least one command comprises:
an identification command for causing the processor to identify an area with a high concentration of subscribers in which a predetermined number or more of subscriber terminals is concentrated based on location information acquired from subscriber terminals; and
a configuration command for causing the processor to:
configure the area with a high concentration of subscribers as a moving path of the advertisement provision device; and
provide, by the advertisement provision device, an advertisement to subscriber terminals in the area with a high concentration of subscribers while the advertisement provision device moves along the moving path.

### Claim 2 (depends on 1)

The service device of claim 1, wherein the configuration command causes the processor to:
configure a stopover moving path to pass through each of the two or more areas with a high concentration of subscribers when there is two or more the areas with a high concentration of subscribers; and
provide an advertisement to each of the two or more areas with a high concentration of subscribers by the advertisement provision device while the advertisement provision device moves along the stopover moving path.

### Claim 3 (depends on 2)

The service device of claim 2, wherein the configuration command causes the processor to:
determine the two or more areas with a high concentration of subscribers as an advertisement provision group when distances between the two or more areas with a high concentration of subscribers are shorter than a threshold distance; and
configure the stopover moving path to pass through areas with a high concentration of subscribers within the advertisement provision group.

### Claim 4 (depends on 2)

The service device of claim 2, wherein the stopover moving path comprises:
a movement priority for determining a movement order of the advertisement provision device for each of the two or more areas with a high concentration of subscribers based on a subscriber cluster type of each of the two or more areas with a high concentration of subscribers.

### Claim 5 (depends on 4)

The service device of claim 4, wherein the subscriber cluster type comprises:
a fixed cluster area, in which there is a high proportion of subscriber terminals of which locations are changed within the threshold distance among all subscriber terminals within the area with a high concentration of subscribers; and
a mobile cluster area, in which there is a high proportion of subscriber terminals of which locations are changed beyond the threshold distance among all subscriber terminals within the area with a high concentration of subscribers,
wherein the mobile cluster area has a higher movement priority than the fixed cluster area.

### Claim 6 (depends on 5)

The service device of claim 5, wherein:
the fixed cluster area includes a case in which there is a high proportion of subscriber terminals accessing a wireless relay device (AP) among all subscriber terminals within the area with a high concentration of subscribers, and
the mobile cluster area includes a case in which there is a high proportion of subscriber terminals which do not access the wireless relay device (AP) among all subscriber terminals within the area with a high concentration of subscribers.

### Claim 7 (depends on 1)

The service device of claim 1, wherein the advertisement provision device is configured to:
provide an advertisement according to at least one of a broadcasting scheme of broadcasting the advertisement to the area with a high concentration of subscribers and a wireless relay scheme of accessing the wireless relay device (AP) within the area with a high concentration of subscribers; and
transfer the advertisement to the subscriber terminal accessing the wireless relay device.

### Claim 8

A method of operating a service device, the method comprising:
identifying an area with a high concentration of subscribers in which a predetermined number or more of subscriber terminals is concentrated based on location information acquired from subscriber terminals; and
configuring the area with a high concentration of subscribers as a moving path of the advertisement provision device, thereby allowing the advertisement provision device to provide an advertisement to subscriber terminals in the area with a high concentration of subscribers while the advertisement provision device moves along the moving path.

### Claim 9 (depends on 8)

The method of claim 8, wherein configuring the area comprises:
when there is two or more areas with a high concentration of subscribers, configuring a stopover moving path to pass through each of the two or more areas with a high concentration of subscribers; and
providing, by the advertisement provision device, an advertisement to each of the two or more areas with a high concentration of subscribers while the advertisement provision device moves along the stopover moving path.

### Claim 10 (depends on 2)

The method of claim 2, wherein configuring the area comprises:
when distances between the two or more areas with a high concentration of subscribers are shorter than a threshold distance, determining the two or more areas with a high concentration of subscribers as an advertisement provision group; and
configuring the stopover moving path to pass through areas with a high concentration of subscribers within the advertisement provision group.

### Claim 11 (depends on 9)

The method of claim 9, wherein the stopover moving path comprises:
a movement priority for determining a movement order of the advertisement provision device for each of the two or more areas with a high concentration of subscribers based on a subscriber cluster type of each of the two or more areas with a high concentration of subscribers.

### Claim 12 (depends on 11)

The method of claim 11, wherein the subscriber cluster type comprises:
a fixed cluster area, in which there is a high proportion of subscriber terminals of which locations are changed within the threshold distance among all subscriber terminals within the area with a high concentration of subscribers; and
a mobile cluster area, in which there is a high proportion of subscriber terminals of which locations are changed beyond the threshold distance among all subscriber terminals within the area with a high concentration of subscribers, wherein the mobile cluster area has a higher movement priority than the fixed cluster area.
