# US 2019/0378153 A1 · Attention Token Digital Asset Rewards

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- Number: US 2019/0378153 A1
- Document ID: US20190378153A1
- Status: Published application
- Kind: A1
- Application number: 16/436,869
- Filed: 2019-06-10
- Published: 2019-12-12
- Earliest claimed: 2018-06-10
- Applicants: Brave Software, Inc.
- Inventors: Brendan Eich; Brian Johnson; Marshall Rose; Nejc Zdovc
- Web page: https://patentgrep.com/patent/US20190378153A1

## CPC

- G06Q 30/0215: {Including financial accounts}
- G06Q 10/40: Business processes related to social networking or social networking services
- G06Q 20/367: {involving electronic purses or money safes}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

An attention application includes a digital asset wallet. The attention application can estimate the attention a user has spent such as on media content created by a publisher or ads sent by an advertiser. The attention application can pay an amount of the digital asset to the publishers based on the attention spent by the user or receive a payment of the digital asset if the user devoted sufficient attention to a paying advertiser. The user of the attention application can

## Claims

### Claim 1

A method of attention token rewards, the method comprising:
receiving, at an attention application, media content from a publisher, the attention application including a digital asset wallet of attention tokens;
displaying, by the attention application, the media content to a user of the attention application;
collecting, by the attention application, indicia of user attention to the media content during an attention session; and
executing, based at least in part on the indicia of user attention, a transfer of a digital asset reward from the digital asset wallet to the publisher.

### Claim 2 (depends on 1)

The method of claim 1, wherein the transfer of the digital asset reward includes a set of payments to publishers, an amount of each payment in the set of payments being based on a fraction of attention of a user of the attention application paid to each publisher.

### Claim 3 (depends on 1)

The method of claim 1, wherein the transfer of the digital asset reward from the digital asset wallet includes a one-time tip payment to a publisher.

### Claim 4 (depends on 2)

The method of claim 2, wherein the transfer of the digital asset reward from the digital asset wallet is a recurring tip.

### Claim 5 (depends on 1)

The method of claim 1, wherein the publisher is a third-party account on a user-content media platform.

### Claim 6 (depends on 1)

The method of claim 1, wherein the indicia of user attention to the media content is a social media interaction with the publisher by the user of the attention application.

### Claim 7 (depends on 6)

The method of claim 6, wherein the indicia of user attention to the media content is a click on an integrated tip button on a post on a social media platform.

### Claim 8 (depends on 6)

The method of claim 6, wherein an amount of the digital asset reward depends on a type of the social media interaction with the publisher by the user of the attention application.

### Claim 9 (depends on 5)

The method of claim 5, wherein the indicia of user attention to the media content is a dwell time on the media content.

### Claim 10 (depends on 1)

The method of claim 1, wherein the media content includes a toast notification with a hyperlink and the indicia of user attention is a click on the toast notification.

### Claim 11

A digital asset reward system, the system comprising:
an attention application for displaying media content to a user, the attention application including a digital asset wallet of attention tokens;
an attention token dispenser to distribute attention tokens from the digital asset wallet to media content creators; and
an attention token collector to receive attention tokens into the digital asset wallet based at least in part on attention paid by the user to media content associated with a digital asset reward.

### Claim 12 (depends on 11)

The system of claim 11, wherein the media content associated with the digital asset reward is an advertisement.

### Claim 13 (depends on 11)

The system of claim 11, wherein the attention token dispenser automatically distributes tokens to the media content creators according to a fraction of total attention paid by the user.

### Claim 14 (depends on 11)

The system of claim 11, wherein the attention token dispenser returns attention tokens to the digital asset wallet if the distribution to the media content creator is not successful when the timeout period lapses.

### Claim 15 (depends on 11)

The system of claim 11, wherein an attention manager triggers the attention token dispenser to distribute attention tokens to the media content creator.

### Claim 16

A method of administering an attention economy with a digital asset attention token, the method comprising:
receiving indicia of user attention from attention applications having digital assets wallets for attention tokens, the indicia of attention representing user attention to media content on the attention applications, the media content being created by media content publishers;
receiving an indication of whether each media content creator satisfies a condition of willingness to accept attention tokens;
adding a media content publisher to a list of verified publishers if the media content publisher satisfies the condition of willingness to accept attention tokens;
receiving a request from an attention application for the list of verified publishers; and
transmitting the list of verified publishers to the attention application in response to the request.

### Claim 17 (depends on 16)

The method of claim 16, further comprising:
periodically transmitting a notice indicating available attention tokens to the plurality of media content publishers if the willingness to accept attention tokens condition is not satisfied.

### Claim 18 (depends on 17)

The method of claim 17, wherein the periodically transmitting operation ends after a timeout period has lapsed, and the available attention tokens are returned to the digital asset wallet of the attention application.

### Claim 19 (depends on 16)

The method of claim 16, further comprising:
triggering disbursement of attention tokens from a user growth pool (UGP) to one or more digital asset wallets on attention applications.

### Claim 20 (depends on 19)

The method of claim 19, further comprising:
triggering return of at least part of the attention tokens from the one or more digital asset wallets back to the UGP if the attention applications do not satisfy a reward condition with respect to the at least part of the attention tokens.