# US 2019/0378147 A1 · System and method for providing advertising content via mobile device docking station

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- Number: US 2019/0378147 A1
- Document ID: US20190378147A1
- Status: Published application
- Kind: A1
- Application number: 16/544,583
- Filed: 2019-08-19
- Published: 2019-12-12
- Earliest claimed: 2009-07-28
- Assignees: Oohdoo, Inc.
- Applicants: Oohdoo, Inc.
- Inventors: Randy ENGEL; Darren W. COLLINS
- Web page: https://patentgrep.com/patent/US20190378147A1

## CPC

- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0255: {based on user history}
- G06Q 30/0261: {based on user location}
- G06Q 30/0267: {Wireless devices}
- H04M 15/00: Arrangements for metering, time-control or time indication {; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP}
- H04M 2215/0192: Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08)

## Abstract

Certain of the disclosed embodiments present a system and method for providing in-home targeted advertisements to individual consumers. For instance, the disclosed embodiments include an in-home advertising device that enables a user to interact with the in-home advertising device and purchase items with the push of a button. Additionally, in some embodiments, the in-home advertising device may include a built in printer for enabling a user to print an advertised and/or coupon.

## Claims

### Claim 1

An in-home advertising device for delivering targeted ads to a user, the advertising device comprising:
a touch screen operable to configure a user profile and further operable to select an advertisement in response to selections of a user;
a printer in communication with the touch screen and operable to print the advertisement in response to the selections of the user, the advertisement operable to be printed with a consumer identifier, the consumer identifier being assigned to the advertising device, the consumer identifier operable to identify the advertising device as being associated with an advertisement that is redeemed with a merchant;
a transceiver operable to communicate with a wireless network, the user profile and the advertisement operable to be communicated over the wireless network using the transceiver, the transceiver having a dedicated telephone number, the transceiver operable to communicate the user profile to the wireless network and receive the advertisement, the advertisement being determined in response to the user profile; and
an impression module in communication with the touch screen and operable to store impression data in response to the advertisement being displayed by the touch screen, selected by a user of the touch screen, or printed by a user of the touch screen, wherein the touch screen, printer, transceiver, impression module, and routing module are contained within a single housing.

### Claim 2 (depends on 1)

The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store location information associated with locations frequented by a user of the advertising device, the location information being used to determine a route of the user, the route being used to further determine the advertisement.

### Claim 3 (depends on 1)

The advertising device of claim 1, wherein one of the locations is the location of the advertising device, the location of the advertising device being automatically determined by a remote server.

### Claim 4 (depends on 1)

The advertising device of claim 1, wherein one of the locations is the location of the advertising device, the location of the advertising device being automatically determined by a global positioning system.

### Claim 5 (depends on 1)

The advertising device of claim 1, wherein one of the locations is the location of the advertising device and wherein the user profile is automatically reconfigured and the advertisement is automatically determined in response to a change in the location of the advertising device.

### Claim 6 (depends on 1)

The advertising device of claim 1, wherein one of the locations is the location of the advertising device and wherein the user profile is automatically reconfigured and the route is automatically determined in response to a change in the location of the advertising device.

### Claim 7 (depends on 1)

The advertising device of claim 1, wherein the advertising device further includes a calendar module operable to store a calendar associated with the user, the advertisement is further determined in response to entries on the calendar.

### Claim 8 (depends on 1)

The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store primary routes.

### Claim 9 (depends on 1)

The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store secondary routes.

### Claim 10 (depends on 1)

The advertising device of claim 1, wherein the impression module tracks different categories of impressions with respect to an advertisement, and wherein each category of impressions is weighted differently and such weight is utilized to determine a fee charged to an advertiser.

### Claim 11 (depends on 1)

The advertising device of claim 1, wherein the consumer identifier includes a plurality of identifiers, each of the plurality of identifiers being associated with a different member of a household.

### Claim 12 (depends on 1)

The advertising device of claim 1, wherein the impression module tracks different categories of impressions with respect to the aggregate of advertisements displayed via the advertising device, the different categories being used to determine an amount to charge a user of the advertising device.

### Claim 13

An in-home advertising device for delivering targeted ads to a user, the advertising device comprising:
at least one interface for communicatively coupling at least one electronic device with the in-home advertising device, wherein the electronic device is also operable of communicating over a network;
a network interface operable to communicate with a remote device for receiving advertisements, the advertisements selected based on a comparison of a user profile of the user, data associated with a plurality of advertisements, and location information that provides a date, time, and location of the electronic device as the electronic device travels with the user; and
a memory component operable to store the advertisements;
a processing component operable to execute instructions for initiating displaying of the advertisements to a display device of the at least one electronic device.

### Claim 14 (depends on 13)

The advertising device of claim 13, further comprising a printer operable to print the advertisement in response to a user-selection, the advertisement operable to be printed with a consumer identifier, the consumer identifier being assigned to the advertising device, the consumer identifier operable to identify the advertising device as being associated with an advertisement that is redeemed with a merchant.

### Claim 15 (depends on 14)

The advertising device of claim 14, wherein the printer is integrated with the in-home advertising device.

### Claim 16 (depends on 13)

The advertising device of claim 13, wherein the in-home advertising device is configured to receive a user-response through at least one of a touch screen and buttons associated with the at least one electronic device.

### Claim 17 (depends on 13)

The advertising device of claim 13, wherein the at least one interface for communicatively coupling the at least one electronic device with the in-home advertising device is a wireless interface.

### Claim 18 (depends on 13)

The advertising device of claim 13, wherein the processing component is further operable to display the advertisements to an integrated display device of the advertising device.

### Claim 19 (depends on 13)

The advertising device of claim 13, wherein the network interface is a wireless interface and wherein the advertising device includes a subscriber identity module (SIM) interface for interfacing with a SIM card that identifies the advertising device to a particular wireless service provider for receiving the advertisements.

### Claim 20 (depends on 13)

The advertising device of claim 13, wherein a score is generated for each of the advertisements based on a plurality of weighting factors including the user profile, the data associated with the advertisements, and the location information of the electronic device, and wherein the advertisements are displayed based on the score for each of the advertisements.
