Systems and methods for providing an on-demand entertainment service

A system comprising:

• a distribution network;
• and
• a distribution system including:
• (1) a receiver system operable to receive a signal transmitted from a media source, said signal including a media channel comprising a stream of audio data and further comprising a stream of video data and/or graphical data,
• (2) an on-demand system, and
• (3) a transmission system operable to take output from the on-demand system and output from the receiver system and transmit the outputs to a set-top-box via the distribution network, the output from the receiving system includes the media channel comprising the stream of audio data, wherein
• the set-top-box is operable to:
• (1) provide the audio data included in the media channel to an audio system that reproduces the audio for a user of the set-top-box to hear,
• (2) provide the video and/or graphical data included in the media channel to a video system that displays the video and/or graphical data on a display device for the user to see,
• (3) display a user selectable element on the display device so that the first user selectable element is displayed on the display device together with the video and/or graphical data obtained from the media channel, and
• (4) in response to the user of the set-top-box selecting the selectable element, transmit a message to the on-demand system to initiate an on-demand session, wherein the message comprises meta information associated with the user selectable element, and
• the on-demand system is configured such that, in response to receiving the message transmitted from the set-top-box, the on-demand system:
• uses the meta information included in the message to select an asset, and transmits the selected asset to the set-top-box as part of an on-demand session.