# US 2019/0320239 A1 · Viewer-interactive enhanced video advertisements > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0320239 A1 - Document ID: US20190320239A1 - Status: Published application - Kind: A1 - Application number: 15/953,138 - Filed: 2018-04-13 - Published: 2019-10-17 - Earliest claimed: 2018-04-13 - Inventors: Michael Stephen Kokernak - Web page: https://patentgrep.com/patent/US20190320239A1 ## CPC - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - G06Q 30/0246: {Traffic} - H04N 21/47217: {for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks (specific graphical features in visual interfaces H04N21/4312)} - H04N 21/6582: {Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38)} - H04N 21/8358: involving watermark {(protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467)} - H04N 21/8545: for generating interactive applications - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract The present disclosure relates to a system and method to enhance user interaction experience with a data transport stream displayed as advertisements on a computing device. The method include the steps of receiving, a data transport stream having at least one uniquely identified token along with one or more clickable moments inserted in one or more elementary data stream components of a said data transport stream, by a computing device; displaying, on a user interface of the computing device, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; and transmitting, by the computing device, in real-time, one or more user interactions of the users, responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed, to one or more repositories. ## Claims ### Claim 1 A computing device, comprising a non-transitory storage device having embodied therein one or more routines operable to enhance user interaction experience with a data transport stream displayed as advertisements on said computing device; and one or more processors coupled to the non-transitory storage device and operable to execute the one or more routines, wherein the one or more routines include: a user interaction engine, which when executed by the one or more processors: receives, said data transport stream having at least one uniquely identified token along with one or more clickable moments inserted in one or more elementary data stream components of a said data transport stream; displays, on a user interface of the computing device, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; and transmits, in real-time, one or more user interactions of the users, responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed, to one or more repositories. ### Claim 2 (depends on 1) The computing device as claimed in claim 1, wherein the user interaction engine is configured to bookmark, responsive to clicking, said clickable moments if one or more engagement rules defined in said response repository associated with a metadata created at the time of insertion of the uniquely identified token in said elementary data stream components. ### Claim 3 (depends on 1) The computing device as claimed in claim 1, wherein the user interaction engine is configured to open a new web page, responsive to clicking, having a link embedded in said clickable moments if one or more engagement rules defined in said response repository associated with a metadata created at the time of insertion of the uniquely identified token in said elementary data stream components. ### Claim 4 (depends on 1) The computing device as claimed in claim 1, wherein said one or more clickable moments are displayed as non-obtrusive graphical watermark while said data transport stream is displayed to one or more users. ### Claim 5 (depends on 1) The computing device as claimed in claim 1, wherein said uniquely identified token is associated with a packet ID (PID) of at least one packet generated by a database. ### Claim 6 (depends on 1) The computing device as claimed in claim 1, wherein said uniquely identified token is parsable and/or filtered while said data transport stream is displayed to one or more users such that said users, by clicking on the user interface, engages with one or more contents associated with said uniquely identified token to remember (bookmark) the experience or enable a deeper viewing or interactive experience in real-time. ### Claim 7 (depends on 1) The computing device as claimed in claim 1, wherein said data transport stream is a video transport stream. ### Claim 8 A method comprising: receiving, by a computing device, a data transport stream having at least one uniquely identified token along with one or more clickable moments inserted in one or more elementary data stream components of a said data transport stream; displaying, on a user interface of the computing device, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; and transmitting, by the computing device, in real-time, one or more user interactions of the users, responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed, to one or more repositories. ### Claim 9 (depends on 8) The method as claimed in claim 8 further comprising: utilizing said one or more user interactions of the users to enhance one or more user requirements in future data transport stream. ### Claim 10 A computing device, comprising a non-transitory storage device having embodied therein one or more routines operable to enhance user interaction experience with a data transport stream displayed as advertisements on one or more electronic devices; and one or more processors coupled to the non-transitory storage device and operable to execute the one or more routines, wherein the one or more routines include: a user interaction engine, which when executed by the one or more processors: embeds at least one uniquely identified token along with one or more clickable moments in one or more elementary data stream components of a said data transport stream; displays, on a user interface of said one or more electronic devices, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; and receives, in real-time, one or more user interactions of the users responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed; and utilize said one or more user interactions of the users to enhance one or more user requirements in future data transport stream. ### Claim 11 (depends on 10) The computing device as claimed in claim 10, wherein said one or more clickable moments are displayed as non-obtrusive graphical watermark while said data transport stream is displayed to one or more users. ### Claim 12 (depends on 10) The computing device as claimed in claim 10, wherein said uniquely identified token is associated with a packet ID (PID) of at least one packet generated by a database. ### Claim 13 (depends on 10) The computing device as claimed in claim 10, wherein said uniquely identified token is parsable and/or filtered while said data transport stream is displayed to one or more users such that said users, by clicking on the user interface, engages with one or more contents associated with said uniquely identified token to remember (bookmark) the experience or enable a deeper viewing or interactive experience in real-time. ### Claim 14 (depends on 10) The computing device as claimed in claim 10, wherein said data transport stream is a video transport stream. ### Claim 15 A method comprising: embedding, by a computing device, at least one uniquely identified token along with one or more clickable moments in one or more elementary data stream components of a said data transport stream; displaying, on a user interface of said one or more electronic devices, said data transport stream to one or more users, wherein said one or more clickable moments are displayed, in real-time, along with said data transport stream; receiving, in real-time, one or more user interactions of the users responsive to clicking on the user interface by said users while said one or more clickable moments are being displayed; and utilizing said one or more user interactions of the users to enhance one or more user requirements in future data transport stream.