# US 2019/0318391 A1 · System And Method For Adding An Advertisement To A Personal Communication > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0318391 A1 - Document ID: US20190318391A1 - Status: Published application - Kind: A1 - Application number: 16/275,135 - Filed: 2019-02-13 - Published: 2019-10-17 - Earliest claimed: 2000-01-06 - Assignees: Richard Anthony Rothschild - Inventors: R. Anthony Rothschild; Robin Star Morton Slomkowski - Web page: https://patentgrep.com/patent/US20190318391A1 ## CPC - G06Q 30/0269: {based on user profile or attribute} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates - G06Q 30/0255: {based on user history} - G06Q 30/0257: {User requested} - G06Q 30/0273: Determination of fees for advertising - G06Q 30/0277: {Online advertisement} - H04L 67/34: {involving the movement of software or configuration parameters (network booting or remote initial program loading [RIPL] G06F9/4416)} - H04L 67/53: using third party service providers - H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP] - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract A system and method is provided for adding an advertisement to a digital message and providing additional communication data to a recipient that interacts with the advertisement regardless of the network device the recipient is utilizing. An advertisement generator residing on a network host accepts digital messages from contributors and allows the contributors to select an advertisement to be displayed with their contributed messages. These digital messages may be sent to specified recipients or published on a Web site. Using stored personal data associated with the contributor and with the recipient of a digital message, in addition to the content of the message itself, the advertisement generator suggests advertisements to be included with the digital messages based on their contextual relevance. In exchange for including an advertisement with a digital message, a contributor is compensated. If the contributor-selected advertisement is provided by a third party advertiser, the message, contributor, and advertisement data is utilized to compensate the contributor of that message for sending it to at least one recipient or posting it on a Web site. If the advertisement is interactive, and the advertisement is interacted with, the advertisement generator will provide the recipient with additional communication data in a format that can be understood by the recipient network device. ## Claims ### Claim at position 1 1-36. (canceled) ### Claim 37 An apparatus for managing messages and advertisements comprising: a computer system including one or more computers operatively connected to a network and including one or more memory devices, wherein the memory devices are adapted to: store a plurality of advertisements; store information relating to a user profile database; and store machine-readable instructions adapted to: receive messages from a user interacting with the computer system using a first user device; build the user profile database by collecting and storing information in the memory device relating to activities performed by a user operating the first user device; display at least one advertisement selected from the plurality of advertisements to a user using a second user device, wherein the at least one advertisement has a subject matter relating to information in the user profile database; wherein the first user device is different from the second user device. ### Claim 38 (depends on 37) The apparatus of claim 37, wherein the first user device is one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 39 (depends on 37) The apparatus of claim 37, wherein the second user device is of a type different from the first user device and comprises one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 40 (depends on 37) The apparatus of claim 37, wherein the second user device and the first user device are of the same type, comprising one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 41 (depends on 37) The apparatus of claim 37, wherein the instructions for building the user profile database further comprise instructions for collecting demographic information. ### Claim 42 (depends on 37) The apparatus of claim 37, wherein the instructions for building the user profile database further comprise instructions for collecting a location of the first user device. ### Claim 43 (depends on 37) The apparatus of claim 37, wherein the instructions for building the user profile database further comprise instructions for collecting a location of the second user device. ### Claim 44 (depends on 37) The apparatus of claim 37, wherein the machine readable instructions are further adapted to store at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first demographic and a second of the two advertisements is directed to a second demographic; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on demographic information regarding the user of the second user device. ### Claim 45 (depends on 37) The apparatus of claim 37, wherein the machine readable instructions are further adapted to store at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first location and a second of the two advertisements is directed to a second location; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on location information regarding the user of the second user device. ### Claim 46 A method of managing messages and advertisements comprising: storing, in a computer system, a plurality of advertisements; storing, in the computer system, information relating to a user profile database; receiving messages, in the computer system, from a first user device; building the user profile database by collecting and storing information in the computer system relating to activities performed by a user operating the first user device; displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device, wherein the at least one advertisement has a subject matter relating to information in the user profile database; wherein the first user device is different from the second user device. ### Claim 47 (depends on 46) The method of claim 46, wherein the first user device is one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 48 (depends on 46) The method of claim 46, wherein the second user device is of a type different from the first user device and comprises one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 49 (depends on 46) The method of claim 46, wherein the second user device and the first user device are of the same type, comprising one of a personal computer, television set-top box, cellular telephone, consumer appliance, personal digital assistant, game console, and portable multimedia device. ### Claim 50 (depends on 46) The method of claim 46, further comprising the step of building the user profile database by collecting demographic information. ### Claim 51 (depends on 46) The method of claim 46, further comprising the step of building the user profile database by collecting a location of the first user device. ### Claim 52 (depends on 46) The method of claim 46, further comprising the step of building the user profile database by collecting a location of the second user device. ### Claim 53 (depends on 46) The method of claim 46, further comprising the step of storing at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first demographic and a second of the two advertisements is directed to a second demographic; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on demographic information regarding the user of the second user device. ### Claim 54 (depends on 46) The method of claim 46, further comprising the step of storing at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first location and a second of the two advertisements is directed to a second location; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on location information regarding the user of the second user device. ### Claim 55 (depends on 46) The apparatus of claim 46, wherein the machine readable instructions are further adapted to store at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first set of customers based on profile data, including at least one of an email address, phone number, or user identification code, and a second of the two advertisements is directed to a second set of customers based on profile data; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on profile information regarding the user of the second user device. ### Claim 56 (depends on 46) The method of claim 46, further including the step of storing at least two advertisements related to the same product or service, wherein a first of the two advertisements is directed to a first set of customers based on profile data, including at least one of an email address, phone number, or user identification code, and a second of the two advertisements is directed to a second set of customers based on profile data; and wherein the step of displaying at least one advertisement selected from the plurality of advertisements to a user using a second user device further comprises displaying one of the at least two advertisements related to the same product or service to the user using the second user device based at least in part on profile information regarding the user of the second user device.