# US 2019/0318389 A1 · Proximity detection, virtual detection, or location based triggering of the exchange of value and information

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- Number: US 2019/0318389 A1
- Document ID: US20190318389A1
- Status: Published application
- Kind: A1
- Application number: 16/247,669
- Filed: 2019-01-15
- Published: 2019-10-17
- Earliest claimed: 2011-04-17
- Assignees: Proctor Consulting, LLC
- Applicants: Proctor Consulting, LLC
- Inventors: James A. Proctor, JR.; James Arthur Proctor, III; Maria Elena Triploi
- Web page: https://patentgrep.com/patent/US20190318389A1

## CPC

- G06Q 30/0266: {based on the position of the vehicle}
- G06Q 20/123: {Shopping for digital content}
- G06Q 20/202: {Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR}
- G06Q 20/223: {based on the use of peer-to-peer networks}
- G06Q 20/3278: {RFID or NFC payments by means of M-devices}
- G06Q 20/381: {Currency conversion}
- G06Q 20/4015: {using location information}
- G06Q 30/06: Buying, selling or leasing transactions
- H04W 4/80: Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
- H04B 5/20: characterised by the transmission technique; characterised by the transmission medium
- H04B 5/70: specially adapted for specific purposes
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)
- H04B: TRANSMISSION

## Abstract

A system, methods, and apparatuses are provided for valuation and exchange of stored value assets, information of value, and the transfer of value to or among individuals. The exchanged assets may be of a similar nature, e.g., music files exchanged for other music files, and exchange or trade of information such as rewards value or a restaurant coupon. The exchanged assets may also be other dissimilar assets exchanged between individuals and/or entities. The exchange may be initiated in numerous ways such as after completing a review, exchanging or trading a gift card, a prepaid card, a reward card, a coupon, a ticket, a pass, and/or the like when in proximity to a specific location or a location of some type or category, and/or exchanging or trading of other assets between individuals based on one or more constraints such as time, location, need, desire for the assets, and/or proximity.

## Claims

### Claim 1

A method for enabling use of proximity advertisements in a moving vehicle comprising:
receiving, from one or more servers at a first vehicle, advertisement related information;
receiving, at the first vehicle, an advertisement transmission broadcast from a second vehicle using a first radio protocol;
sending, from the first vehicle to the one or more servers, a unique identifier derived from the advertisement transmission broadcast from the second vehicle;
subsequently receiving, at the first vehicle from the one or more servers, information derived from the unique identifier;
interfacing with a navigational device to retrieve navigational information related to the first vehicle; and
determining, at the first vehicle, relevance of information derived from the advertisement transmission based upon the navigational information related to the first vehicle and the advertisement related information.

### Claim 2 (depends on 1)

The method of claim 1, further comprising:
wherein the first radio protocol for communicating between the first and second vehicle is configured for vehicle to vehicle communication including safety related information relevant to the safe operation of one or both of the vehicles.

### Claim 3 (depends on 2)

The method of claim 2, wherein the first radio protocol is configured for DSRC communications.

### Claim 4 (depends on 2)

The method of claim 2, wherein the first radio protocol is configured for 802.11p communications.

### Claim 5 (depends on 2)

The method of claim 2, wherein the first radio protocol is configured for Bluetooth communications.

### Claim 6 (depends on 2)

The method of claim 2, wherein the vehicle to vehicle communication comprises DSRC related messaging.

### Claim 7 (depends on 1)

The method of claim 1, wherein the advertisement transmission broadcast from the second vehicle comprises the unique identifier.

### Claim 8 (depends on 1)

The method of claim 1, wherein the information derived from the advertisement transmission includes location information and wherein the advertisement related information includes user preferences for use in determining the relevance of the information derived from the advertisement transmission, and further wherein the navigation information used to determine relevance is a planned route of the first vehicle, and the location information is associated with an establishment, wherein the advertisement related information is relevant based, at least in part, upon the planned route, the location of the establishment, and the user preferences.

### Claim 9 (depends on 1)

The method of claim 1, wherein the advertisement related information comprises the unique identifier, and is received at the first vehicle prior to receiving of the broadcast information from the second vehicle.

### Claim 10 (depends on 1)

The method of claim 1, wherein the information derived from the unique identifier comprises advertisement content, sent by the server in response to the reception of the unique identifier, the advertisement content including a customer review of an establishment, and a coupon for use at that establishment, an identification of the provider of the review, and a cryptographic authenticity check.

### Claim 11 (depends on 1)

The method of claim 1, wherein the advertisement related information comprises the unique identifier, at least in part, and is utilized to detect the advertisement transmission.

### Claim 12 (depends on 1)

The method of claim 1, wherein the advertisement related information includes, at least in part, user preferences for use in determining the relevance of the information derived from the advertisement transmission.

### Claim 13 (depends on 1)

The method of claim 1, wherein at least a portion of the information derived from the unique identifier received from the server provides user preferences related to a user of the first vehicle, for use by the first vehicle in determining the relevance of information derived from the advertisement transmission.

### Claim 14 (depends on 7)

The method of claim 7, wherein the information derived from the advertisement transmission comprises location information associated with content associated with the unique identifier, and further wherein the location information is compared with the navigation information to determine the relevance of the information derived from the advertisement transmission.

### Claim 15 (depends on 14)

The method of claim 14, wherein the content is one or more of a coupon or a review of an establishment.

### Claim 16 (depends on 14)

The method of claim 14, wherein the content is included within the advertisement related information, and is retrieved from the server based at least in part, upon the unique identifier.

### Claim 17 (depends on 14)

The method of claim 14, wherein the content is provided to a mobile phone associated with a user of the first vehicle.

### Claim 18 (depends on 17)

The method of claim 17, wherein the content is utilized on the mobile phone to receive a discount at an establishment associated with the advertisement related information.

### Claim 19 (depends on 18)

The method of claim 18, wherein upon the reception of the discount at the establishment, a reward is provided to an originator of the content, wherein the content includes a review of the establishment by the originator, and wherein the originator is a user of the second vehicle.

### Claim 20 (depends on 1)

The method of claim 1, wherein the information derived from the advertisement transmission includes location information and wherein the location information is compared with the navigational information to determine the relevance wherein the advertisement related information includes, at least in part, user preferences for use in determining the relevance of the information derived from the advertisement transmission.