Device, system and method for real-time personalization of streaming video

A device comprising:

• a communication interface;
• and
• a controller having access to a memory storing:
• nonpersonalized video segments;
• and data for rendering personalized video segments, the nonpersonalized video segments and the personalized video segments associated with a given order, the data for rendering the personalized video segments including respective fields to be populated by respective personal data,
• the controller configured to:
• receive, from a communication device, using the communication interface, a request for a personalized video;
• cause rendering of at least a subset of the personalized video segments using the data for rendering the personalized video segments by:
• populating personal data associated with the request into the fields of the data for rendering the personalized video segments during the rendering, the personal data comprising data indicative of one or more of text and graphics to be incorporated into the personalized video segments, such that a rendered personalized video segment comprises at least one video frame that includes the personal data at a location of a respective field;
• generate, and transmit to the communication device, using the communication interface, a manifest identifying at least a first video segment selected according to the given order;
• update, and transmit to the communication device, using the communication interface, the manifest to identify, according to the given order, further available video segments, as rendering of each of the personalized video segments is completed;
• and
• provide to the communication device, using the communication interface, as the personalized video, video segments identified in the manifest, in response to receiving requests for the video segments from the communication device.