Target insight media engine
AssigneeInternational Business Machines Corporation
InventorsLeonard G. Polhemus, JR., Kyle Balkissoon, Daniel B. Yawitz, Catherine M. Reese
Life of this patent
Estimating the term…
Abstract
A system, method, and computer program product may identify a preferred geographic area for targeted advertising for a given brand to a targeted consumer. A set of locations of residences of actual consumers of physical brand locations may first be determined. The actual distance traveled by the consumer to the physical brand location is calculated based on the determined residence locations. A sphere of influence for the physical location is identified and a set of geographic areas within the sphere of influence is selected as a target area in which to perform targeted advertising for the particular brand.
Claims21
A method for identifying a preferred geographic area for a targeted advertising of a given brand to a target consumer, the method comprising:
- determining a set of locations of residence of actual consumers, wherein the actual consumers have visited a particular physical location of the given brand;
- calculating, based on the set of locations of residences, an actual distance traveled to the particular physical location of the given brand for actual customers;
- identifying, based on the calculating, a sphere of influence (SOI) for the particular physical location;
- and
- selecting a set of geographic areas within the SOI as target areas, wherein target areas are areas in which to perform the targeted advertising for the particular brand.
A system comprising:
- a sphere of influence engine configured to:
- determine a set of locations of residence of actual consumers, wherein the actual consumers have visited a particular physical location of the given brand;
- calculate, based on the set of locations of residences, an actual distance traveled to the particular physical location of the given brand for actual customers;
- identify, based on the calculating, a sphere of influence (SOI) for the particular physical location;
- and
- select a set of geographic areas within the SOI as target areas, wherein target areas are areas in which to perform the targeted advertising for the particular brand.
A computer program product comprising a computer readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, the program instructions executable by a processor to cause the processor to perform a method comprising:
- determining a set of locations of residence of actual consumers, wherein the actual consumers have visited a particular physical location of the given brand;
- calculating, based on the set of locations of residences, an actual distance traveled to the particular physical location of the given brand for actual customers;
- identifying, based on the calculating, a sphere of influence (SOI) for the particular physical location;
- and
- selecting a set of geographic areas within the SOI as target areas, wherein target areas are areas in which to perform the targeted advertising for the particular brand.
Dependencies are inferred from the claim text.