Evaluating media content using synthetic control groups
AssigneeFree Stream Media Corporation d/b/a Samba TV
InventorsBonnie Rose Magnuson-Skeels, Christopher Carl Squire, Joshua James Miller
Life of this patent
Estimating the term…
Abstract
Approaches provide for evaluating lift associated with supplemental content based on a synthetic exposure event. Users may be separated into groups of exposed users that have interacted with supplemental content and an unexposed group that has not interacted with the supplemental content. Users within the unexposed group may be ranked and sorted into a subset control group. The subset control group may be presented with synthetic exposure events that monitor conversions for the supplemental content in the same manner as the exposed group. Thereafter, conversion rates may be compared to determine the impact of the supplemental content.
Claims20
A method, comprising:
- receiving exposure data for a set of households, the exposure data comprising supplemental content associated with media content;
- determining an exposed set of households from the set of households, the exposed set of households corresponding to households of the set of households that have been exposed to the supplemental content;
- determining an unexposed set of households from the set of households, the unexposed set of household corresponding to households of the set of households that have not been exposed to the supplemental content;
- determining a potential exposure score for the unexposed set of households, the exposure score corresponding to a likelihood of exposure to the supplemental content;
- forming a control group from the unexposed set of households based at least in part on the exposure score;
- generating a synthetic exposure event for the control group, the synthetic exposure event corresponding to a period of time associated with the supplemental content and subsequent interactions based at least in part on the supplemental content;
- and
- determining a conversion rate for the control group, the conversion rate associated with interactions related to the supplemental content.
A computing device, comprising:
- a microprocessor;
- and
- memory including instructions that, when executed by the microprocessor, cause the computing device to:
- obtain viewership data corresponding to content consumed by a plurality of users, the content including supplemental content;
- determine a group of users from the plurality of users that have not been exposed to the supplemental content;
- determine a likelihood of exposure to the supplemental content for the group of users;
- and
- determine a conversion rate associated with the supplemental content for a subset of users from the group of users with a likelihood above a threshold.
A method, comprising:
- obtaining viewership data corresponding to content consumed by a plurality of users, the content including supplemental content;
- determining a group of users from the plurality of users that have not been exposed to the supplemental content;
- determining a likelihood of exposure to the supplemental content for the group of users;
- and
- determining a conversion rate associated with the supplemental content for a subset of users from the group of users with a likelihood above a threshold.
Dependencies are inferred from the claim text.