Method and apparatus for facilitating management of advertisement campaigns

An apparatus for facilitating management of a digital advertisement (Ad) campaign, the apparatus comprising:

• a memory for storing instructions;
• and
• a processor configured to execute the instructions and thereby cause the apparatus to at least perform the steps of:
• displaying a user interface (UI) configured to provide options to an advertiser to select one or more demand-side platforms (DSPs) in relation to the Ad campaign;
• receiving a selection of the one or more DSPs provided by the advertiser using the UI, the selection of each DSP from among the one or more DSPs associated with a selection of a respective frequency capping condition by the advertiser;
• receiving a selection of an overall frequency capping condition provided by the advertiser using the UI, the overall frequency capping condition selected in relation to the Ad campaign;
• subsequent to receiving the selection of the respective frequency capping condition for each DSP and the overall frequency capping condition for the Ad campaign, tracking a number of Ad impressions related to the Ad campaign for an online visitor;
• determining whether at least one of the overall frequency capping condition and the respective frequency capping condition associated with at least one DSP from among the one or more DSPs is satisfied based on the tracking of the number of Ad impressions;
• and
• causing the at least one DSP to stop display of one or more advertisements associated with the Ad campaign to the online visitor for a predefined time period when it is determined that at least one of the overall frequency capping condition and the respective frequency capping condition associated with the at least one DSP is satisfied.

A computer-implemented method for facilitating management of a digital advertisement (Ad) campaign, the method comprising:

• selecting, by a processor, a respective frequency capping condition for each demand-side platform (DSP) from among one or more DSPs and an overall frequency capping condition in relation to the Ad campaign, wherein at least one machine learning model is used to predict the respective frequency capping condition for each DSP and the overall frequency capping condition;
• subsequent to selecting the respective frequency capping condition for each DSP and the overall frequency capping condition for the Ad campaign, tracking by the processor, a number of Ad impressions related to the Ad campaign for an online visitor;
• determining, by the processor, whether at least one of the overall frequency capping condition and the respective frequency capping condition associated with at least one DSP from among the one or more DSPs is satisfied based on the tracking of the number of Ad impressions;
• and
• causing the at least one DSP, by the processor, to trigger a negative audience pixel (NAP) to respective one or more Ad publishers to stop display of one or more advertisements associated with the Ad campaign to the online visitor for a predefined time period if it is determined that at least one of the overall frequency capping condition and the respective frequency capping condition associated with the at least one DSP is satisfied.