Method and system for determining an optimum promotion sequence for an enterprise

An optimum promotion determination computing device comprising memory comprising programmed instructions stored thereon and a processor configured to be capable of executing the stored programmed instructions to:

• receive details of a plurality of promotion activities to be organized in an enterprise in each month of a predefined year;
• generate a gain matrix for the predefined year using one of historic gain values or user-defined gain values for each of the promotion activities;
• generate a constraint matrix based on one or more values of a plurality of causal factors defined for each month of the predefined year along with a number of the promotion activities in each month of the predefined year;
• identify a plurality of promotion sequences, using a predefined technique, for the predefined year along with a gain value for each of the promotion sequences, based on the constraint matrix and the gain matrix, wherein the promotion sequences comprise one or more of the promotion activities for each month of the predefined year;
• and
• determine an optimum promotion sequence for the predefined year, from the plurality of promotion sequences, based on the gain value of the plurality of promotion sequences.

A non-transitory computer readable medium having stored thereon instructions for determining optimum promotion sequences for enterprises comprising executable code which when executed by one or more processors, causes the processors to:

• receive details of a plurality of promotion activities to be organized in an enterprise in each month of a predefined year;
• generate a gain matrix for the predefined year using one of historic gain values or user-defined gain values for each of the promotion activities;
• generate a constraint matrix based on one or more values of a plurality of causal factors defined for each month of the predefined year along with a number of the promotion activities in each month of the predefined year;
• identify a plurality of promotion sequences, using a predefined technique, for the predefined year along with a gain value for each of the promotion sequences, based on the constraint matrix and the gain matrix, wherein the promotion sequences comprise one or more of the promotion activities for each month of the predefined year;
• and
• determine an optimum promotion sequence for the predefined year, from the plurality of promotion sequences, based on the gain value of the plurality of promotion sequences.