System and Method for Generating an Electronic Catalog for Online Computer Users

A system comprising:

• one or more processors;
• and
• a memory storing executable instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• obtaining item information of item listings from a database of a seller site;
• receiving user input to select at least one of the item listings for listing in an electronic catalog;
• providing respective item information associated with the selected item listing to the electronic catalog to enable the selected item listing to be listed on a page of the electronic catalog;
• and
• associating the selected item listing with an identifier of the electronic catalog.

A method comprising:

• receiving, at a web page, a request to view an electronic catalog;
• determining item listings of a seller site that are associated with an identifier of the electronic catalog;
• obtaining, from a database of the seller site, item information of the item listings of the seller site that are associated with the identifier of the electronic catalog;
• displaying a page of the electronic catalog, the page including the item listings and item information obtained from the database of the seller site;
• and
• enabling purchase of the item listing from the seller site via the displayed page of the electronic catalog.