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US 2019/0295104 A1Published application
Method and system for viral marketing within a virtual world
AssigneeInternational Business Machines Corporation
InventorsRick A. HAMILTON, II, Jenny S. LI, Clifford A. PICKOVER, Anne R. SAND
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Abstract
A method implemented in a computer infrastructure having computer executable code, including generating one or more ad-avatars in a virtual universe (VU) and monitoring information from the VU. Additionally, the method includes directing the one or more ad-avatars to perform one or more viral advertisements in the VU based on the information.
Claims20
A method implemented in a computer infrastructure having computer executable code, comprising:
- generating one or more ad-avatars in a virtual universe (VU);
- monitoring information from the VU;
- directing the one or more ad-avatars to perform one or more viral advertisements in the VU based on the information;
- setting a crowdedness indicator of an area of the VU by measuring a number of avatars including the one or more ad-avatars in a defined size area;
- and
- placing additional ad-avatars to the area to present a perception of crowdedness and increased popularity of the area.
3 more elements
A control system, comprising a computer infrastructure configured to:
- provide one or more ad-avatars in a virtual universe (VU) which perform one or more viral advertisements in the VU based on interaction within the VU;
- determine a lack of a knowledge base of the one or more ad-avatars;
- and
- send an additional ad-avatar having a requisite knowledge base to compensate for the lack of a knowledge base of the one or more ad-avatars.
1 more element
Dependencies are inferred from the claim text.