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US 2019/0295022 A1Published application
Method and System for Delivering a Custom Conversion Action Based on Engagement Level
AssigneeEncaptiv Corporation
InventorsShannon Malkin Daniels, Matthew James Daniels, Joshua Gaddy
Life of this patent
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Abstract
A system for delivering presentations with interactive features, including polls and calls to action. The system is configured such that it can create and deliver polls and calls to action in an optimized manner, based upon feedback from a presentation viewer.
Claims20
A presentation system comprising:
- a central computer receiving a plurality of presentations from an author, each presentation having a unique identifier;
- a database in communication with said central computer for storing each presentation of the plurality of presentations;
- a view computer receiving and transmitting one of the unique identifiers to the central computer to retrieve an associated presentation from the database;
- a display on the view computer showing the associated presentation to a viewer;
- the central computer transmitting a first call to action to the view computer;
- the view computer receiving a first call to action, displaying the first call to action, and recording input indicating an interaction with the first call to action;
- the central computer receiving the input indicating interaction with the first call to action.
4 more elements
A method by which a call to action is transmitted to a view computer comprising the steps of:
- creating a call to action;
- a central computer receiving a plurality of calls to action;
- the central computer storing the plurality of calls to action in a digital storage;
- the central computer receiving engagement feedback from the view computer;
- the central computer calculating an engagement score;
- the central computer receiving a command to transmit one call to action of the plurality of calls to action, selecting the one call to action based upon the engagement score, and transmitting the selected one call to action to the view computer;
- the view computer displaying the selected one call to action on a user interface on the view computer;
- the user interface accepting an input interacting with the selected one call to action;
- the view computer producing call to action feedback as a result of at least the input;
- the view computer transmitting the call to action feedback to the central computer, the central computer storing the call to action feedback in the digital storage;
- the central computer transmitting the call to action feedback to the presenter computer, the call to action feedback being displayed on the presenter console.
8 more elements
Dependencies are inferred from the claim text.