System and method to distribute and execute rideshare tasks

A rideshare method comprising:

• providing a memory configured to comprise one or more executable instructions;
• providing a controller configured to execute the executable instructions;
• providing one or more mobile computing devices configured to transmit pickup location data and drop-off location data to the controller;
• providing a rideshare vehicle configured to transmit vehicle location data to the controller;
• and
• receiving (at the controller) the pickup location data from the one or more mobile computing devices;
• receiving (at the controller) the drop-off location data from the one or more mobile computing devices;
• receiving (at the controller) vehicle location data from the rideshare vehicle;
• and
• based on the pickup location data, drop-off location data, and vehicle location data, calculating (via the controller) Rideshare Service Priority variable data for each of the one or more mobile computing devices;
• and
• transmitting (via the controller), to the rideshare vehicle, the Rideshare Service Priority variable data, pickup location data, and drop-off location data for at least one of the one or more mobile computing devices.

A non-transitory and machine-readable medium having stored thereon executable instructions adapted to calculate Rideshare Service Priority variable data, which when provided to a controller and executed thereby, causes the controller to:

• receive pickup location data from one or more mobile computing devices;
• receive drop-off location data from the one or more mobile computing devices;
• receive vehicle location data from a rideshare vehicle;
• and
• based on the pickup location data, drop-off location data, and vehicle location data, calculate Rideshare Service Priority variable data for each of the one or more mobile computing devices;
• and
• transmit, to the rideshare vehicle, the Rideshare Service Priority variable data, pickup location data, and drop-off location data for at least one of the one or more mobile computing devices.