Method for calculating a display of additional information for an advertisement, a display unit, apparatus for carrying out the method, and transportation vehicle and computer program

A method for computing an Augmented reality (AR) display of additional information for display on a display unit, the method comprising:

• displaying of additional information to support a driver of an observer transportation vehicle in longitudinal guidance of the observer transportation vehicle;
• computing the display based on augmented reality in a contact-analogous manner to one or more objects in the environment of the observer transportation vehicle;
• and
• detecting a position of a vehicle traveling in front of the observer transportation vehicle,
• wherein, when approaching the vehicle travelling in front, an animated graphic is computed such that the animated graphic is displayed section by section in a periodically recurring manner starting from the observer transportation vehicle.

A non-transitory computer readable medium including a computer program, which when executed in a computing unit, performs operation of a method for computing an Augmented reality (AR) display of additional information for display on a display unit, the method comprising:

• displaying of additional information to support a driver of an observer transportation vehicle in longitudinal guidance of the observer transportation vehicle;
• computing the display based on augmented reality in a contact-analogous manner to one or more objects in the environment of the observer transportation vehicle;
• and
• detecting a position of a vehicle traveling in front of the observer transportation vehicle,
• wherein, when approaching the vehicle travelling in front, an animated graphic is computed such that the animated graphic is displayed section by section in a periodically recurring manner starting from the observer transportation vehicle.