Method and system for defining a web site development strategy

A server, comprising:

• a communication module adapted for communicating with other network nodes over the Internet;
• a user interface
• a memory;
• and
• a processor operatively connected to the communication module, to the user interface, and to the memory, the processor being adapted for:
• receiving, via the user interface, a main keyword for the web site;
• storing, in the memory, the main keyword for the web site;
• causing the communication module to send a query server to a search analytics provider, the query carrying the main keyword;
• receiving, from the search analytics provider via the communication module, a first response carrying a first plurality of secondary keywords and a corresponding number of past search requests for each secondary keyword;
• for each given keyword of the first plurality of secondary keywords:
• causing the communication module to send a secondary query to the search analytics provider, the secondary query carrying the given keyword, and
• receiving, from the search analytics provider via the communication module, a secondary response carrying a second plurality of secondary keywords and a corresponding number of past search requests for each secondary keyword;
• storing a keyword dataset in the memory, each entry of the keyword dataset comprising a distinct secondary keyword associated with its corresponding number of past search requests;
• forming hierarchical clusters in the keyword dataset, each hierarchical cluster comprising:
• a theme representing a group of analogous secondary keywords, and
• a sum of the numbers of past search requests corresponding to the secondary keywords of the group;
• storing the hierarchical clusters in the keyword dataset;
• and
• causing the user interface to output a list of the themes as a recommendation for populating the web site by creating a web page corresponding to each theme.