Language selection system

A computing device comprising:

• a processor;
• and
• memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
• receiving a first request for content from a device, wherein the first request comprises an indication of a first web page associated with the first request and an identifier associated with the device;
• selecting a first content item, from a content items database, based upon the first request;
• transmitting the first content item to the device;
• storing the indication of the first web page in a profile of the device, wherein the profile comprises indications of a plurality of web pages associated with a plurality of content items transmitted to the device;
• analyzing the profile to determine one or more languages associated with the plurality of web pages;
• determining that a first language is associated with a plurality of items of the profile and the plurality of items comprises more than a threshold amount of items;
• responsive to determining that the first language is associated with the plurality of items of the profile and the plurality of items comprises more than the threshold amount of items, selecting the first language, from amongst the one or more languages, as a primary language of the device;
• receiving a second request for content from a second device associated with the profile, wherein the second request comprises an indication of a second web page associated with the second request;
• selecting a second content item associated with the first language, from the content items database, based upon the selection of the first language as the primary language;
• and
• transmitting the second content item to the second device.

A non-transitory machine readable medium having stored thereon processor-executable instructions that when executed cause performance of operations, the operations comprising:

• receiving a first request for content from a device, wherein the first request comprises an indication of a first web page associated with the first request and an identifier associated with the device;
• selecting a first content item, from a content items database, based upon the first request;
• transmitting the first content item to the device;
• storing an indication of the first content item and the indication of the first web page in a profile of the device, wherein the profile comprises indications of a plurality of content items transmitted to the device and indications of a plurality of web pages associated with the plurality of content items;
• analyzing the profile to determine one or more languages associated with at least one of the plurality of content items or the plurality of web pages;
• determining that a first language is associated with a plurality of items of the profile and the plurality of items comprises more than a threshold amount of items;
• responsive to determining that the first language is associated with the plurality of items of the profile and the plurality of items comprises more than the threshold amount of items, selecting the first language, from amongst the one or more languages, as a primary language of the device;
• receiving a second request for content from a second device associated with the profile, wherein the second request comprises an indication of a second web page associated with the second request;
• selecting a second content item associated with the first language, from the content items database, based upon the selection of the first language as the primary language;
• and
• transmitting the second content item to the second device.