US 2019/0294657 A1 · DEFINING AND DELIVERING PERSONALIZED ENTITY RECOMMENDATIONS

Abstract

Systems, methods, and computer-readable media are provided for defining personalized entity recommendations during a WYSWYG authoring experience and delivering such personalized entity recommendations. At the time of authoring, a user selects a baseline entity on a webpage where the personalized entity recommendation is to be delivered. A HTML DOM of the selected baseline entity is parsed into a plurality of HTML elements. Entity attributes associated with a recommended entity are mapped to the parsed HTML DOM generating an entity recommendation definition and the entity recommendation definition is presented enabling a user (e.g., a recommendation author) to update, edit, and/or approve the same. At runtime (i.e., at the time an entity recommendation is delivered), the HTML DOM of the selected baseline entity is cloned and the entity recommendation definition is utilized to populate entity attributes associated with the recommended entity into the HTML DOM creating a personalized entity recommendation. The personalized entity recommendation then is delivered to the destination webpage independent of the destination webpage characteristics.

Claims20

Dependent claims

A computer-implemented method for defining personalized entity recommendations, the method comprising:

receiving a selection of a baseline entity, the baseline entity having an associated HTML DOM;
recording an identifier of the baseline entity;
parsing the HTML DOM of the baseline entity into a plurality of HTML elements;
mapping one or more attributes associated with a recommended entity to at least a portion of the plurality of HTML elements;
generating an entity recommendation definition utilizing the mapped one or more attributes and the identifier of the baseline entity;
and
causing presentation of the entity recommendation definition in association with the destination webpage.

4 more elements

A computer system for implementing a WYSWYG authoring experience for personalized entity recommendations, the computer system comprising:

a personalized recommendation defining manager that:
(1) receives a selection of a baseline entity presented in association with a destination webpage, wherein the selected baseline entity is presented when the destination webpage is in an authoring mode;
(2) records an identifier of the baseline entity;
(3) parses an HTML DOM of the baseline entity into a plurality of HTML elements;
(4) maps one or more entity attributes associated with a recommended entity to at least a portion of the plurality of HTML elements, wherein the mapped entity attributes are based on at least one of attributes derived from an entity catalog and attributes determined based on heuristics;
and
(5) generates an entity recommendation definition utilizing the mapped one or more entity attributes and the identifier of the baseline entity;
and
a personalized recommendation delivery component that, at runtime:
(1) utilizing the entity recommendation definition, clones the HTML DOM of the baseline entity, wherein the baseline entity is presented in association with the destination webpage;
(2) utilizing the entity recommendation definition, populates one or more entity attributes associated with a recommended entity into the cloned HTML DOM of the baseline entity to generate a personalized entity recommendation by replacing the one or more entity attributes associated with the baseline entity with one or more entity attributes associated with a recommended entity;
and
(3) causes presentation of the personalized entity recommendation in association with the destination webpage.

10 more elements

Dependencies are inferred from the claim text.

Defining and delivering personalized entity recommendations

Life of this patent

Defining and delivering personalized entity recommendations

Life of this patent

Abstract

Claims20