Systems and methods for optimizing the selection and display of electronic content

A computer-implemented method for optimizing displays in one or more user interfaces, the method comprising:

• retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces;
• generating a first plurality of candidates based on the retrieved web entries;
• providing the first plurality of candidates for display on at least one of the one or more user interfaces;
• determining click-through rates for the first plurality of candidates;
• creating a display pool of candidates to display based on click-through rates associated with the one or more user interfaces;
• and
• updating the display pool of candidates responsive to retrieving additional web entries from the database.

A system for optimizing displays in one or more user interfaces, the system comprising:

• a memory having processor-readable instructions stored therein;
• and
• a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a method, the method comprising:
• retrieving web entries from a database, each web entry of the plurality of web entries being a clickable item that is displayed on the one or more user interfaces;
• generating a first plurality of candidates based on the retrieved web entries;
• providing the first plurality of candidates for display on at least one of the one or more user interfaces;
• determining click-through rates for the first plurality of candidates;
• creating a display pool of candidates to display based on click-through rates and the display size associated with the one or more user interfaces;
• and
• updating the display pool of candidates responsive to retrieving additional web entries from the database and based on a device type associated with the one or more user interfaces.

A non-transitory computer-readable medium storing instructions, then instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:

• retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces;
• generating a first plurality of candidates based on the retrieved web entries;
• providing the first plurality of candidates for display on at least one of the one or more user interfaces;
• determining click-through rates for the first plurality of candidates;
• creating a display pool of candidates to display based on click-through rates and the display size associated with the one or more user interfaces;
• and
• updating the display pool of candidates responsive to retrieving additional web entries from the database.