Systems and methods for discovering and quantifying principal driving factors or dominant paths in interconnected journey data

A computer-implemented method of representing journey paths, the method comprising:

• receiving, at a computing device, data representative of a plurality of journey paths, each journey path representative of a journey having one or more journey events, and data for each respective journey path comprising sequential-event information;
• receiving, at the computing device, a selection of one or more events of interest from among the one or more journey events;
• aggregating, by the computing device and into respective representative sub-paths, journey paths from the plurality of journey paths that contain (i) the selected one or more events of interest and (ii) identical sequential-event information;
• identifying, by the computing device, a plurality of respective representative sub-paths;
• determining, by the computing device and for each respective representative sub-path of the plurality of respective representative sub-paths, a probability and number of times each respective representative sub-path reaches the one or more events of interest;
• generating, by the computing device, a visualization map comprising the plurality of respective representative sub-paths, wherein the visualization map displays at least two events defining each respective representative sub-path;
• receiving, at the computing device, input for filtering the plurality of respective representative sub-paths to include in the visualization map only those respective representative sub-paths having at least one of:
• a selected statistical lift;
• a selected volume of journey paths;
• a selected increase or decrease on the impact measure;
• or
• a selected incoming volume;
• and
• outputting, by the computing device, and for display in a graphical-user-interface, the visualization map.