# US 2019/0246156 A1 · Digital Overlay Offers On Connected Media Devices > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0246156 A1 - Document ID: US20190246156A1 - Status: Published application - Kind: A1 - Application number: 16/388,081 - Filed: 2019-04-18 - Published: 2019-08-08 - Earliest claimed: 2015-09-18 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: David John Evans; Thomas Greenway; Martin Ian Spicer - Web page: https://patentgrep.com/patent/US20190246156A1 ## CPC - H04N 21/2668: Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} - G06Q 20/20: Point-of-sale [POS] network systems - G06Q 20/306: {using TV related infrastructures (external card used for payment with client device H04N21/4185)} - G06Q 20/367: {involving electronic purses or money safes} - H04N 21/25841: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)} - H04N 21/25883: {being end-user demographical data, e.g. age, family status or address (arrangements for identifying locations of users in broadcast systems H04H60/52)} - H04N 21/25891: {being end-user preferences (retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)} - H04N 21/2665: Gathering content from different sources, e.g. Internet and satellite - H04N 21/4122: {additional display device, e.g. video projector (digital output for controlling a plurality of local displays G06F3/1423)} - H04N 21/41265: {having a remote control device for bidirectional communication between the remote control device and client device (unidirectional remote control device H04N21/42204)} - H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window} - H04N 21/43615: {Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals (home Audio Video Interoperability [HAVI] data switching networks H04L12/2805)} - H04N 21/44224: {Monitoring of user activity on external systems, e.g. Internet browsing} - H04N 21/47815: {Electronic shopping (payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12)} - H04N 21/4784: receiving rewards - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A computing device includes memory for storing commercial metadata and offer metadata harvested from within an offer distribution network. A processor compares the commercial metadata related to a broadcast commercial to be streamed to a client media device with the offer metadata related to available offers from offer providers, to generate a comparison. The processor then selects an offer from the available offers based on the comparison; determines when and over what video stream the broadcast commercial is to be streamed; detects that a screen device is paired to the client media device; and delivers the offer to a display of the screen device during streaming of the broadcast commercial over the video stream to the client media device. When a user of the screen device selects an indicia of the offer, the offer is collected into a virtual wallet from which the offer can be redeemed in various ways. ## Claims ### Claim 1 A method comprising: receiving, at a computing system: media content from a broadcast stream to be streamed to a client media device, and available offers from at least one offer provider of an offer distribution network; identifying, by the computing system, using automatic content recognition, media content metadata related to the media content; determining, by the computing system, using the identified media content metadata, that an offer of the available offers is a direct offer or an indirect offer; and responsive to determining that the offer of the available offers is a direct offer or an indirect offer, automatically delivering, by the computing system, the offer to the client media device for display by the client media device during streaming of the media content. ### Claim 2 (depends on 1) The method of claim 1, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata matching at least a portion the identified media content metadata, the identified media content metadata defining a brand or an entity associated with the media content; and in response to determining that the offer has the offer metadata matching at least the portion the identified media content metadata, determining that the offer is the direct offer. ### Claim 3 (depends on 1) The method of claim 1, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content; and in response to determining that the offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the offer is the indirect offer. ### Claim 4 (depends on 1) The method of claim 1, wherein the media content includes one or more of a media program or a broadcast commercial. ### Claim 5 (depends on 1) The method of claim 1, further comprising: delivering, by the computing system, the offer over a personal area network to a display of a screen device during streaming of the media content; and determining, by the computing system, that the offer has been selected at the screen device for redemption of the offer; and in response to determining that the offer has been selected at the screen device for redemption of the offer, transferring, by the computing system, the offer to a virtual wallet accessible by the screen device. ### Claim 6 (depends on 1) The method of claim 1, wherein the offer is automatically delivered with an identifier configured to track redemption of the offer. ### Claim 7 (depends on 1) The method of claim 1, further comprising: determining, by the computing system, that the offer comprises offer metadata that matches user metadata indicating a preference for offer content, wherein the user metadata comprises at least one of a user purchase history, user geo-location information, or user demographics. ### Claim 8 A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising: receiving, at a computing system: media content from a broadcast stream to be streamed to a client media device, and available offers from at least one offer provider of an offer distribution network; identifying, by the computing system, using automatic content recognition, media content metadata related to the media content; determining, by the computing system, using the identified media content metadata, that an offer of the available offers is a direct offer or an indirect offer; and responsive to determining that the offer of the available offers is a direct offer or an indirect offer, automatically delivering, by the computing system, the offer to the client media device for display by the client media device during streaming of the media content. ### Claim 9 (depends on 8) The non-transitory computer readable medium of claim 8, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata matching at least a portion the identified media content metadata, the identified media content metadata defining a brand or an entity associated with the media content; and in response to determining that the offer has the offer metadata matching at least the portion the identified media content metadata, determining that the offer is the direct offer. ### Claim 10 (depends on 8) The non-transitory computer readable medium of claim 8, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content; and in response to determining that the offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the offer is the indirect offer. ### Claim 11 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the media content includes one or more of a media program or a broadcast commercial. ### Claim 12 (depends on 8) The non-transitory computer readable medium of claim 8, the set of acts further comprising: delivering, by the computing system, the offer over a personal area network to a display of a screen device during streaming of the media content; and determining, by the computing system, that the offer has been selected at the screen device for redemption of the offer; and in response to determining that the offer has been selected at the screen device for redemption of the offer, transferring, by the computing system, the offer to a virtual wallet accessible by the screen device. ### Claim 13 (depends on 8) The non-transitory computer readable medium of claim 8, wherein the offer is automatically delivered with an identifier configured to track redemption of the offer. ### Claim 14 (depends on 8) The non-transitory computer readable medium of claim 8, the set of acts further comprising: determining, by the computing system, that the offer comprises offer metadata that matches user metadata indicating a preference for offer content, wherein the user metadata comprises at least one of a user purchase history, user geo-location information, or user demographics. ### Claim 15 A computing system configured to perform a set of acts comprising: receiving: media content from a broadcast stream to be streamed to a client media device, and available offers from at least one offer provider of an offer distribution network; identifying, using automatic content recognition, media content metadata related to the media content; determining, using the identified media content metadata, that an offer of the available offers is a direct offer or an indirect offer; and responsive to determining that the offer of the available offers is a direct offer or an indirect offer, automatically delivering the offer to the client media device for display by the client media device during streaming of the media content. ### Claim 16 (depends on 15) The computing system of claim 15, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata matching at least a portion the identified media content metadata, the identified media content metadata defining a brand or an entity associated with the media content; and in response to determining that the offer has the offer metadata matching at least the portion the identified media content metadata, determining that the offer is the direct offer. ### Claim 17 (depends on 15) The computing system of claim 15, wherein determining, using the identified media content metadata, that the offer of the available offers is the direct offer or the indirect offer comprises: determining that the offer has offer metadata indicating a commercial relationship with a brand or an entity associated with the media content; and in response to determining that the offer has offer metadata indicating the commercial relationship with the brand or the entity associated with the media content, determining that the offer is the indirect offer. ### Claim 18 (depends on 15) The computing system of claim 15, wherein the media content includes one or more of a media program or a broadcast commercial. ### Claim 19 (depends on 15) The computing system of claim 15, the set of acts further comprising: delivering the offer over a personal area network to a display of a screen device during streaming of the media content; and determining that the offer has been selected at the screen device for redemption of the offer; and in response to determining that the offer has been selected at the screen device for redemption of the offer, transferring the offer to a virtual wallet accessible by the screen device. ### Claim 20 (depends on 15) The computing system of claim 15, the set of acts further comprising: determining that the offer comprises offer metadata that matches user metadata indicating a preference for offer content, wherein the user metadata comprises at least one of a user purchase history, user geo-location information, or user demographics.