# US 2019/0244245 A1 · Personalized network content generation and redirection according to repeat behavior > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2019/0244245 A1 - Document ID: US20190244245A1 - Status: Published application - Kind: A1 - Application number: 16/383,942 - Filed: 2019-04-15 - Published: 2019-08-08 - Earliest claimed: 2015-11-12 - Assignees: Amazon Technologies, Inc. - Applicants: Amazon Technologies, Inc. - Inventors: Rahul Hemant Bhagat; Jody David Biggs - Web page: https://patentgrep.com/patent/US20190244245A1 ## CPC - G06Q 30/0255: {based on user history} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - G06Q 30/0625: {by formulating product or service queries, e.g. using keywords or predefined options} - G06Q 30/0631: {Recommending goods or services} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Disclosed are various embodiments for predicting repeated behavior by an entity with respect to a particular item. In some embodiments, an entity requesting results to a search query may be redirected to an alternative network page associated with the particular item instead of a search results page according the expectation of repeated behavior. ## Claims ### Claim 1 A system, comprising: at least one computing device; and at least one application executed in the at least one computing device, the at least one application causing the at least one computing device to at least: receive a search query via a network page being rendered by a client device; identify an item associated with the search query; generate an alternative network page associated with the item instead of a search results page including a listing of search results associated with the search query, the alternative network page being generated instead of the search results page according to at least an expectation of repeat behavior associated with the item by an entity, and the alternative network page including a selectable search results component that, upon selection, triggers a request for the search results page; and send the alternative network page to the client device. ### Claim 2 (depends on 1) The system of claim 1, wherein, when executed, the at least one application further causes the at least one computing device to at least generate the listing of search results in response to receiving the search query. ### Claim 3 (depends on 2) The system of claim 2, wherein the item is identified from the listing of search results. ### Claim 4 (depends on 1) The system of claim 1, wherein the listing of search results comprises a listing of items, and when executed, the at least one application further causes the at least one computing device to at least rank the items in the listing of items based at least in part on a respective expectation of repeat behavior for individual items of the listing of items. ### Claim 5 (depends on 4) The system of claim 4, wherein the alternative network page is generated in response to the item being a highest ranked item in the listing of items. ### Claim 6 (depends on 1) The system of claim 1, wherein the alternative network page is generated in response to the expectation of repeat behavior meeting a predefined threshold. ### Claim 7 (depends on 1) The system of claim 1, wherein, when executed, the at least one application further causes the at least one computing device to at least: generate the search results page including the listing of search results in response to a selection of the selectable search results component; and send the search results page to the client device. ### Claim 8 (depends on 7) The system of claim 7, wherein the listing of search results comprises a listing of items, and, when executed, the at least one application further causes the at least one computing device to at least modify an order of presentation of the listing of items based at least in part on a respective expectation of repeat behavior associated with individual items of the listing of items, wherein the search results page is generated to present the listing of items according the modified order of the listing of items. ### Claim 9 (depends on 1) The system of claim 1, wherein the entity is one of a plurality of entities, and wherein, when executed, the at least one application further causes the at least one computing device to at least determine the expectation of repeat behavior based at least in part on a subset of the plurality of entities that have repeated a behavior associated with the item. ### Claim 10 A method, comprising: receiving, via at least one computing device, a request for a listing of search results associated with a search query from a client device; identifying, via the at least one computing device, an item associated with the listing of search results; determining, via the at least one computing device, to generate a first user interface that includes information specific to the item instead of a second user interface that includes the listing of the search results based at least in part on an expectation of repeat behavior associated with the item by a subject associated with the client device; generating, via the at least one computing device, the first user interface; and sending, via the at least one computing device, the first user interface to the client device. ### Claim 11 (depends on 10) The method of claim 10, further comprising generating, via the at least one computing device, the listing of search results. ### Claim 12 (depends on 10) The method of claim 10, wherein the item is one of a plurality of items included in the listing of search results, and further comprising selecting, via the at least one computing device, the item from the plurality of items. ### Claim 13 (depends on 12) The method of claim 12, wherein selecting the item from the plurality of items is based at least in part on at least one of a subject preference, a time period since a last occurrence of a behavior by the subject with respect to the item, a type of item, an item category, a price of the item, a number of instances the subject has repeated the behavior, or a number of other subjects who have exhibited the repeat behavior associated with the item. ### Claim 14 (depends on 12) The method of claim 12, further comprising ranking, via the at least one computing device, the plurality of items according to a respective expectation of repeat behavior, the item being a highest ranked item of the plurality of items. ### Claim 15 (depends on 10) The method of claim 10, further comprising calculating, via the at least one computing device, the expectation of repeat behavior based at least in part on a repeat rate distribution associated with the subject and the item. ### Claim 16 A system, comprising: at least one computing device; and at least one application executed in the at least one computing device, the at least one application causing the at least one computing device to at least: receive a search query from a client device; generate a listing of search results associated with the search query; identify an item included in the listing of search results; determine to send a first network page instead of a second network page based at least in part on an expectation of repeat behavior of the item, the first network page including information corresponding to the item, and the second network page including the listing of the search results; and send the first network page to the client device. ### Claim 17 (depends on 16) The system of claim 16, wherein the item is one of a plurality of items included in the listing of search results, and the at least one application further causes the at least one computing device to at least rank the plurality of items based at least in part on a respective expectation of future repeat behavior for individual items of the plurality of items, the first network page corresponding to a highest ranked item of the plurality of items. ### Claim 18 (depends on 16) The system of claim 16, wherein the first network page comprises an item detail page associated with the item. ### Claim 19 (depends on 16) The system of claim 16, wherein the first network page includes a selectable component that, upon selection, triggers a request for the second network page. ### Claim 20 (depends on 16) The system of claim 16, wherein the expectation of repeating the behavior is based at least in part on a repeat behavior rate by a subject regarding the item.