# US 2019/0244226 A1 · A communication system and a method of communication

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- Number: US 2019/0244226 A1
- Document ID: US20190244226A1
- Status: Published application
- Kind: A1
- Application number: 16/311,289
- Filed: 2017-05-16
- Published: 2019-08-08
- Earliest claimed: 2015-06-21
- Applicants: Flashy Limited
- Inventors: Jonathan FREEMAN; Daniel ESSAFI
- Web page: https://patentgrep.com/patent/US20190244226A1

## CPC

- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- A47G 25/1407: {with identification means (identification in general G09F)}
- A61B 5/11: Measuring movement of the entire body or parts thereof, e.g. head or hand tremor or mobility of a limb {(A61B5/1038 takes precedence; motion detection to correct for motion artifacts in physiological signals A61B5/721)}
- A61B 5/16: Devices for psychotechnics (using teaching or educational appliances G09B1/00 - G09B7/00); Testing reaction times {; Devices for evaluating the psychological state}
- A61B 5/165: {Evaluating the state of mind, e.g. depression, anxiety}
- G06F 3/0488: using a touch-screen or digitiser, e.g. input of commands through traced gestures
- A47G 25/14: Clothing hangers, e.g. suit hangers (A47G25/60 takes precedence; wardrobes with extensible garment holders A47B61/02)
- A61B 5/1113: {Local tracking of patients, e.g. in a hospital or private home}
- A61B 2503/12: Healthy persons not otherwise provided for, e.g. subjects of a marketing survey
- H04W 4/38: for collecting sensor information
- H04W 4/80: Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- A47G: HOUSEHOLD OR TABLE EQUIPMENT (book-ends A47B5/00; knives B26B)
- A61B: DIAGNOSIS; SURGERY; IDENTIFICATION (usefulness limited to only animals A61D)
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- H04W: WIRELESS COMMUNICATION NETWORKS (broadcast communication H04H; communication systems using wireless links for non-selective communication, e.g. wireless extensions H04M1/72)

## Abstract

A communication system and a method of communication is disclosed. The system includes a receiver for receiving a signal from a transmitter that is associated with an item, and a processor arranged to infer based on parameters of the received signal a user's psychological state with respect to the associated item. The communication system include a display to display a corresponding image in dependence on the inferred psychological state.

## Claims

### Claim 1

A communication system, the system comprising
a receiver for receiving a signal from a transmitter associated with an item;
a processor arranged to infer based on the received signal a user's psychological state with respect to the associated item.

### Claim 2 (depends on 1)

A communication system according to claim 1, comprising a display to display a corresponding image in dependence on the inferred psychological state.

### Claim 3 (depends on 1, 2)

A system according to claim 1 or 2, in which the processor receives proximity data to indicate proximity of the user to the item.

### Claim 4 (depends on 1, 2, 3)

A system according to any of claims 1 to 3, in which the processor receives motion data to indicate relative movement between the user and the item.

### Claim 5 (depends on 1, 2, 3, 4)

A system according to any of claims 1 to 4, in which the receiver is a Bluetooth receiver, such as a BLE receiver.

### Claim 6 (depends on 1, 2, 3, 4, 5)

A system according to any of claims 1 to 5, in which the receiver is incorporated into a mobile telephone or personal digital assistant.

### Claim 7 (depends on 2, 6)

A system according to claim 6 when dependent on claim 2, in which the image is displayed as part of a graphical user interface on the mobile telephone screen.

### Claim 8 (depends on 7)

A system according to claim 7, in which the system, responsive to a user interaction with the GUI marks the item accordingly.

### Claim 9 (depends on 1, 2, 3, 4, 5, 6, 7, 8)

A system according to any of claims 1 to 8, in which inference of a user's psychological state with respect to the associated item is made based on whether or not the receiver is closer than 50 cm to the item for more than a minimum threshold duration.

### Claim 10 (depends on 9)

A system according to claim 9, in which the minimum threshold duration is 30 s.

### Claim 11 (depends on 4)

A system according to claim 4, in which the processor is arranged to determine if the movement of the user with respect to the item undergoes a defined pattern of movements followed by stationary periods and if it does to present the item to the user via the GUI.

### Claim 12 (depends on 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11)

A system according to any of claims 1 to 11, comprising at least one transmitter provided as part of a tag, wherein the tag includes one or more sensors selected from the group including: an accelerometer, a thermometer, humidity sensor, light sensors, sound sensor and one or more other environmental sensors.

### Claim 13 (depends on 1, 2, 3, 4, 5, 7, 8, 9, 10, 11, 12)

A system according to any of claims 1 to 5 or 7 to 12, in which the receiver is provided as a fixed reader to receive communications from the transmitter associated with the item.

### Claim 14

A communication system, the system comprising
an receiver for receiving communications from a transmitter associated with an item;
a plurality of transmitters each associated with a corresponding item;
a processor arranged to infer based on parameters of the received signal a user's psychological state with respect to the associated item; and
a display to display a corresponding image in dependence on the inferred psychological state.

### Claim 15 (depends on 14)

A system according to claim 14, in which the transmitters are each integrated into an item associated with an article of clothing.

### Claim 16 (depends on 15)

A system according to claim 15, in which the item is selected from the group consisting of a model, a coat hanger, a mannequin or a supporting shelf.

### Claim 17

A communication system, the system comprising
a receiver for control and management by a user, the receiver, in use, being arranged to receive a signal from a transmitter associated with an item;
a processor arranged to infer based on parameters of the received signal a user's psychological state with respect to the associated item.

### Claim 18 (depends on 17)

A communication system according to claim 17, comprising plural transmitters, each associated with a corresponding to an item and being arranged to transmit signals for receipt by the receiver.

### Claim 19 (depends on 17, 18)

A communication system according to claim 17 or 18, in which the processor is arranged to determine a variation in received signal strength over time and to compare the determined variation with stored profiles to identify a match and thereby to infer a user's cognitive state with respect to the item.

### Claim 20 (depends on 19)

A communication system according to claim 19, in which each transmitter is associated with or coupled to a particular coat hanger.

### Claim 21

A communication method, the method comprising
receiving a signal from a transmitter associated with an item;
inferring based on parameters of the received signal a user's psychological state with respect to the associated item.

### Claim 22 (depends on 21)

A method according to claim 21, comprising, displaying a corresponding image in dependence on the inferred psychological state.

### Claim 23

A communication system substantially as shown in and/or described with reference to any one or more of FIGS. 1 to 8 of the accompanying drawings.

### Claim 24

A method of communication, substantially as shown in and/or described with reference to any one or more of FIGS. 1 to 8 of the accompanying drawings.
