Method and system for transitioning between a 2d video and 3d environment

A method comprising:

• receiving 2D content streamed from a server device over a network;
• playing, using a 2D playback engine, the 2D content on a display device;
• during the playing of the 2D content, receiving an indication of a transition event, the transition event having been initiated on-demand by a user;
• and
• in response to the receiving of the indication of the transition event, pausing the playing of the 2D content, identifying a transition reference identifier (ID) based on a frozen frame of the 2D content, identifying 3D game data associated with the 2D content based on the transition reference ID, and transitioning the display device into a 3D game mode, the transitioning including providing, using a game engine and 3D game data, a 3D game environment in which the user can play a game as described by the game data.

A non-transitory computer-readable storage medium storing instructions thereon, which, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• receiving 2D content streamed from a server device over a network;
• playing, using a 2D playback engine, the 2D content on a display device;
• during the playing of the 2D content, receiving an indication of a transition event, the transition event having been initiated on-demand by a user;
• and
• in response to the receiving of the indication of the transition event, pausing the playing of the 2D content, identifying a transition reference identifier (ID) based on a frozen frame of the 2D content, identifying 3D game data associated with the 2D content based on the transition reference ID, and transitioning the display device into a 3D game mode, the transitioning including providing, using a game engine and 3D game data, a 3D game environment in which the user can play a game as described by the game data.