Proactively adjusting network infrastructure in response to reporting of real-time network performance

A device comprising:

• a processor;
• and
• a computer-readable medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising:
• obtaining real-time network performance metrics directly from a user endpoint device associated with a subscription service provided over a telecommunication service provider network;
• correlating the real-time network performance metrics with data from another data source, wherein the data includes data other than network performance metrics;
• and
• adjusting an infrastructure of the telecommunication service provider network in response to an insight gleaned through the correlating.

An apparatus comprising:

• a processor;
• a plurality of input/output devices, including a transmitter and a receiver for communicating over a telecommunication service provider network in accordance with a subscription service provided to the apparatus over the telecommunication service provider network;
• and
• a reporting module, the reporting module comprising instructions which, when executed by the processor, cause the processor to perform operations, the operations comprising:
• recording real-time performance metrics of the telecommunication service provider network;
• and
• transmitting the real-time performance metrics to a centralized server in the telecommunication service provider network.