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US 2019/0200065 A1Published application
Systems And Methods For Client-Based Addressable Advertising
AssigneeVisible World, Inc.
InventorsSeth Haberman, Gerrit Niemeijer, Alex Jansen, Erik van de Pol
Life of this patent
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Abstract
In accordance with the present invention, systems and methods that allow a television broadcast facility or a headend to insert in-band messages, where the inserted message allow receivers to switch to, insert, or otherwise show addressable advertisements to its viewers.
Claims26
(canceled)
A method comprising:
- switching, based on a first message comprising an instruction to switch from a first transport stream to a second transport stream, to the second transport stream to cause display of one or more segments associated with at least one portion of at least one advertisement during an advertising break;
- detecting, in the second transport stream, at least one second message at a time interval indicating a relative time position within the advertising break;
- and
- determining, based on the relative time position, whether a time position of the one or more segments within the advertising break is correct.
1 more element
A method comprising:
- sending, to a computing device, a first message comprising an instruction to switch from a first transport stream to a second transport stream, to cause display, by the computing device, of one or more segments associated with at least one portion of at least one advertisement during an advertising break;
- generating at least one second message indicating a relative time position within the advertising break;
- and
- sending, to the computing device, the at least one second message at a time interval to cause the computing device to determine based on the relative time position, whether a time position of the one or more segments within the advertising break is correct.
1 more element
A device comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, cause the device to:
- send, to a computing device, a first message comprising an instruction to switch from a first transport stream to a second transport stream, to cause display, by the computing device, of one or more segments associated with at least one portion of at least one advertisement during an advertising break;
- generate at least one second message indicating a relative time position within the advertising break;
- and
- send, to the computing device, the at least one second message at a time interval to cause the computing device to determine based on the relative time position, whether a time position of the one or more segments within the advertising break is correct.
4 more elements
A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor, cause:
- sending, to a computing device, a first message comprising an instruction to switch from a first transport stream to a second transport stream, to cause display, by the computing device, of one or more segments associated with at least one portion of at least one advertisement during an advertising break;
- generating at least one second message indicating a relative time position within the advertising break;
- and
- sending, to the computing device, the at least one second message at a time interval to cause the computing device to determine based on the relative time position, whether a time position of the one or more segments within the advertising break is correct.
1 more element
Dependencies are inferred from the claim text.