Managing code for verifying viewing and engaging with digital content

A non-transitory computer-readable medium, having instructions executable by a processor for:

• identifying an interactive sponsored content item specified in a request to sponsor content for presentation;
• generating code for addition to the interactive sponsored content item, the code including an indicator for display with the sponsored content item indicating that interacting with the sponsored content item is associated with a payment to a viewing user by the content sponsor;
• providing the sponsored content item for display with the indicator to the user;
• receiving an interaction from the client device with the content item;
• verifying the identity of the user with the client device;
• and
• after receiving the interaction and verifying the identity of the user, providing a payment to the user as specified in the associated request to sponsor presentation of content, the payment adding value to a financial institution account of the user.

A system comprising:

• a processor;
• and
• a non-transitory computer-readable medium having instructions executable by the processor for:
• identifying an interactive sponsored content item specified in a request to sponsor content for presentation;
• generating code for addition to the interactive sponsored content item, the code including an indicator for display with the sponsored content item indicating that interacting with the sponsored content item is associated with a payment to a viewing user by the content sponsor;
• providing the sponsored content item for display with the indicator to the user;
• receiving an interaction from the client device with the content item;
• verifying the identity of the user with the client device;
• and
• after receiving the interaction and verifying the identity of the user, providing a payment to the user as specified in the associated request to sponsor presentation of content, the payment adding value to a financial institution account of the user.