Creating segments for directed information using location information

A system comprising:

• a memory;
• and
• at least one processor connected with the memory, the at least one processor configured to execute operations comprising:
• receiving, by a first device, information from a second device, wherein the information is related to directed content previously received by the second device;
• evaluating, by the first device, the information to determine the second device is located at a predicted venue, wherein the evaluating comprises calculating a likelihood the second device is located at one or more candidate venues;
• determining, by the first device, the directed content has been presented by the second device prior to receiving the passive information;
• and
• storing a directed content conversion record in a data store, wherein the directed content conversion record comprises a timestamp the second device was located at the predicted venue.

A method comprising:

• receiving, by a first device, information from a second device, wherein the information is related to directed content previously received by the second device;
• evaluating, by the first device, the information to determine the second device is located at a predicted venue, wherein the evaluating comprises calculating a likelihood the second device is located at one or more candidate venues;
• determining, by the first device, the directed content has been presented by the second device prior to receiving the passive information;
• and
• storing a directed content conversion record in a data store, wherein the directed content conversion record comprises a timestamp the second device was located at the predicted venue.

A computer-readable hardware storage medium comprising computer-executable instructions that when executed by a processor, cause the processor to:

• receiving, by a first device, information from a second device, wherein the information is related to directed content previously received by the second device;
• evaluating, by the first device, the information to determine the second device is located at a predicted venue, wherein the evaluating comprises calculating a likelihood the second device is located at one or more candidate venues;
• determining, by the first device, the directed content has been presented by the second device prior to receiving the passive information;
• and
• storing a directed content conversion record in a data store, wherein the directed content conversion record comprises a timestamp the second device was located at the predicted venue.