System and method for determining an interest in promotional content displayed at a mobile communication device

A method for managing presentation of content, comprising:

• receiving, via a network interface of a device, an item of content having two or more different states and transition instructions for transitioning from one state to another;
• displaying, via a display in communication with a processor of the device, the item of content in a first state;
• detecting, via an input device in communication with the processor of the device, a first interaction with the item of content in a first state;
• displaying, via the display, the item of content in a second state in response to executing at least a portion of the transition instructions, wherein the display of the item of content in the second state includes a close button;
• detecting, via the input device, a second interaction with the close button of the display of the item of content in the second state;
• and
• ceasing, by the processor, the display of the item of content in the second state, responsive to detection of the second interaction.

A system for managing presentation of content, comprising:

• a display, a network interface, an input device, and a processor;
• wherein the network interface is configured to receive an item of content having two or more different states and transition instructions for transitioning from one state to another;
• wherein the display is configured to display the item of content in a first state;
• wherein the input device is configured to detect a first interaction with the item of content in a first state;
• wherein the display is further configured to display the item of content in a second state in response to executing at least a portion of the transition instructions, wherein the display of the item of content in the second state includes a close button;
• wherein the input device is further configured to detect a second interaction with the close button of the display of the item of content in the second state;
• and
• wherein the processor is configured to cease the display of the item of content in the second state, responsive to detection of the second interaction.

A non-transitory computer readable medium having stored thereon instructions executable on a processing device that upon such execution causes the processing device to perform operations comprising:

• receiving, via a network interface of the processing device, an item of content having two or more different states and transition instructions for transitioning from one state to another;
• displaying, via a display in communication with the processing device, the item of content in a first state;
• detecting, via an input device in communication with the processing device, a first interaction with the item of content in a first state;
• displaying, via the display, the item of content in a second state in response to executing at least a portion of the transition instructions, wherein the display of the item of content in the second state includes a close button;
• detecting, via the input device, a second interaction with the close button of the display of the item of content in the second state;
• and
• ceasing, by the processing device, the display of the item of content in the second state, responsive to detection of the second interaction.