System, devices and methods for identifying mobile devices and other computer devices
AssigneeX-Id LLC
InventorsSeth Demsey, Oleksiy Stolitniy
Life of this patent
Estimating the term…
Abstract
Improved identification of a computer configured with an operating system (OS), a web browser and one or more applications is disclosed. An identifying code for advertisers (IFA) may be obtained via the operating system (OS) of the computer. A first application configuring the computer may include instructions to initiate an ad call comprising a request including the IFA to cause the first application to render an advertisement received by the computing device from a first web resource in response to the ad call. The web browser may execute the script to associate the web browser with a durable id (DID). The DID and the IFA may be correlated.
Claims9
A method of accessing a web resource by a computer, comprising:
- obtaining via an operating system (OS) of the computer an identifying code for advertisers (IFA);
- executing a first application on the computer, the first application including instructions to initiate an ad call comprising a request including the IFA to cause the first application to render an advertisement received by the computer from a first web resource in response to the ad call;
- and
- by a web browser on the computer, executing a script to associate the web browser with a durable id (DID).
Dependencies are inferred from the claim text.