Detecting and treating unauthorized duplicate digital content

A system comprising:

• one or more hardware processors;
• and
• a machine-readable medium for storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• accessing, at a record of a database, a digital content item, the digital content item being published on a server of a social networking service (SNS) by a member of the SNS,
• determining that the digital content item does not include a reference indicator that indicates that the digital content item is copied original content;
• in response to the determining that the digital content item does not include the reference indicator, determining that the digital content item is at least one of a near-duplicate or an exact duplicate of an original digital content item, stored in the record of the database, based on a comparison between data pertaining to the digital content item and data pertaining to the original digital content item;
• and
• enhancing the server based on executing a treatment of the digital content item, the treatment of the digital content item being based on the determining that the digital content item is at least one of the near-duplicate or the exact duplicate of the original digital content item, the executing of the treatment including causing an automatic alteration of a state associated with the digital content item in the record of the database.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

• accessing, at a record of a database, a digital content item, the digital content item being published on a server of a soma networking service (SNS) by a member of the SNS;
• determining that the digital content item does not include a reference indicator that indicates that the digital content item is copied original content;
• in response to the determining that the digital content item does not include the reference indicator, determining that the digital content item is at least one of a near-duplicate or an exact duplicate of an original digital content item, stored in the record of the database, based on a comparison between data pertaining to the digital content item and data pertaining to the original digital content item;
• and
• enhancing the server based on executing a treatment of the digital content item, the treatment of the digital content item being based on the determining that the digital content item is at least one of the near-duplicate or the exact duplicate of the original digital content item, the executing of the treatment including causing an automatic alteration of a state associated with the digital content item in the record of the database.