Chroma key content management systems and methods

An augmented reality system comprising:

• at least one non-transitory computer readable medium storing software instructions;
• and
• a content management engine executable on the at least one processor according to the stored software instructions to:
• obtain a digital representation of a 3D environment;
• execute one or more object recognition algorithms on the digital representation to identify one or more surfaces from among a plurality of objects in the digital representation;
• identify at least one content anchor associated with the one or more identified surfaces;
• obtain augmented reality content from a content source storing addressable augmented reality content;
• establish a content position and content orientation relative to the at least one content anchor as a function of content attributes of the augmented reality content and the at least one content anchor;
• and
• configure an output device to render, based at least in part on an environmental model of the 3D environment based on the digital representation and representing the one or more identified surfaces, the augmented reality content at the content position and content orientation within the environmental model with respect to a point of view of a camera.

A method of operating an augmented reality system comprising at least one non-transitory computer readable medium storing software instructions executable by at least one processor, and a content management engine executable on the at least one processor according to the stored software instructions, the method comprising, using the augmented reality system:

• obtaining a digital representation of a 3D environment;
• executing one or more object recognition algorithms on the digital representation to identify one or more surfaces from among a plurality of objects in the digital representation;
• identifying at least one content anchor associated with the one or more identified surfaces;
• obtaining augmented reality content from a content source storing addressable augmented reality content;
• establishing a content position and content orientation relative to the at least one content anchor as a function of content attributes of the augmented reality content and the at least one content anchor;
• and
• configuring an output device to render, based at least in part on an environmental model of the 3D environment based on the digital representation, the augmented reality content at the content position and content orientation within the environmental model with respect to a point of view of a camera.

A non-transitory computer readable medium containing program instructions for causing a processor to perform a method of:

• obtaining a digital representation of a 3D environment;
• executing one or more object recognition algorithms on the digital representation to identify one or more surfaces from among a plurality of objects in the digital representation;
• identifying at least one content anchor associated with the one or more identified surfaces;
• obtaining augmented reality content from a content source storing addressable augmented reality content;
• establishing a content position and content orientation relative to the at least one content anchor as a function of content attributes of the augmented reality content and the at least one content anchor;
• and
• configuring an output device to render, based at least in part on an environmental model of the 3D environment based on the digital representation, the augmented reality content at the content position and content orientation within the environmental model with respect to a point of view of a camera.