Systems & Methods for Variant Payloads in Augmented Reality Displays

A system comprising for delivering different augmented reality (“AR”) content to different users, comprising:

• a cover object;
• a recognizer for the cover object in digital images of scenes including the cover object;
• and
• a database containing a plurality of AR assets corresponding to the cover object, wherein
• the system receives a sample image of a scene including the cover object captured by a digital camera of a user and an auxiliary datum,
• identifies the plurality of AR assets associated with the cover object in the database,
• selects one of the plurality of AR assets according to the auxiliary datum, and
• delivers the selected one of the plurality of AR assets to the digital camera of the user so that the digital camera will composite the selected one of the plurality of AR assets on a live display of the digital camera near the cover object shown on the live display.

A tangible computer-readable medium containing data and instructions that, when executed by a programmable processor, cause a system including the programmable processor to perform operations comprising:

• receiving a first digital image transmitted from a first digital camera of a first user at a first time;
• receiving a second digital image transmitted from a second digital camera of a second user near the first time, wherein the first digital image and the second digital image depict a similar scene in which a cover object is present in both the first and the second images;
• receiving, in connection with the first digital image, a first non-image selector;
• receiving, in connection with the second digital image, a second non-image selector;
• identifying the cover object in both the first and second digital images;
• retrieving a plurality of augmented data objects associated with the cover object;
• selecting a first augmented data object from the plurality of augmented data objects according to the first non-image selector;
• selecting a second augmented data object from the plurality of augmented data objects according to the second non-image selector;
• transmitting the first augmented data object to the first digital camera of the first user;
• and
• transmitting the second augmented data object to the second digital camera of the second user.