Pausing Sponsored Content Items When Transitioning
AssigneeFacebook, Inc.
InventorDebashish Paul
Life of this patent
Estimating the term…
Abstract
In one embodiment, a method includes displaying a feed of an online social network on a client computing device of a user, the feed comprising a plurality of media items; receiving a first indication the user is viewing a first media item, wherein the first media item is located at a first location in the feed; sending a first sponsored content item for playing at the first location; receiving a second indication the user is transitioning from the first location to a second location in the feed; and pausing the first sponsored content item from playing in response to receiving the second indication.
Claims20
A method comprising, by one or more computing systems:
- displaying a feed of an online social network on a client computing device of a user, the feed comprising a plurality of media items;
- receiving, from the client computing device, a first indication the user is viewing a first media item in the feed, wherein the first media item is located at a first location in the feed;
- after the user has viewed the first media item for a certain duration of time, sending a first sponsored content item for playing at the first location on the client computing device;
- receiving, from the client computing device, a second indication the user is transitioning from the first location to a second location in the feed;
- and
- pausing the first sponsored content item from playing in response to receiving the second indication.
One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
- display a feed of an online social network on a client computing device of a user, the feed comprising a plurality of media items;
- receive, from the client computing device, a first indication the user is viewing a first media item in the feed, wherein the first media item is located at a first location in the feed;
- after the user has viewed the first media item for a certain duration of time, send a first sponsored content item for playing at the first location on the client computing device;
- receive, from the client computing device, a second indication the user is transitioning from the first location to a second location in the feed;
- and
- pause the first sponsored content item from playing in response to receiving the second indication.
A system comprising:
- one or more processors;
- and a non-transitory memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to:
- display a feed of an online social network on a client computing device of a user, the feed comprising a plurality of media items;
- receive, from the client computing device, a first indication the user is viewing a first media item in the feed, wherein the first media item is located at a first location in the feed;
- after the user has viewed the first media item for a certain duration of time, send a first sponsored content item for playing at the first location on the client computing device;
- receive, from the client computing device, a second indication the user is transitioning from the first location to a second location in the feed;
- and
- pause the first sponsored content item from playing in response to receiving the second indication.
Dependencies are inferred from the claim text.