Method and system for electronic advertising

A distributed computer system comprising:

• a network interface;
• and
• at least one processor coupled to the network interface, the at least one processor configured to perform functions associated with an application, the functions including:
• store information associated with a user interacting with a user interface of the application shown in a display of a client device;
• receive client activity signals generated by the client device via the network interface, wherein the client activity signals correspond to activity of the user interacting with the user interface of the application shown in the display of the client device;
• determine a current intent of the user to locate a product for purchase based on the client activity signals;
• determine in an indication of a likelihood that the user will complete a transaction using the application based at least on the stored information associated with the user and the current intent of the user to locate the product for purchase;
• determine, whether to display advertising content to the user based at least on the determined indication of the likelihood that the user will complete the transaction using the application;
• and
• in response to determining to display the advertising content to the user, trigger transmission of display signals associated with the advertising content to the client device, the display signals configured to cause the client device to display the advertising content in a portion of the display.

A computer-implemented method of delivering content in an online environment comprising acts of:

• storing, by at least one processor, information associated with a user interacting with a user interface of the application shown in a display of a client device;
• receiving, by the at least one processor, client activity signals generated by the client device, wherein the client activity signals correspond to activity of the user interacting with the user interface of the application shown in the display of the client device;
• determining, by the at least one processor, a current intent of the user to locate a product for purchase based on the client activity signals;
• determining, by the at least one processor, an indication of a likelihood that the user will complete a transaction using the application based at least on the stored information associated with the user and the current intent of the user to locate the product for purchase;
• determining, by the at least one processor, whether to display advertising content to the user based at least on the determined indication of the likelihood that the user will complete the transaction using the application;
• and
• in response to determining to display the advertising content to the user, triggering, by the at least one processor, transmission of display signals associated with the advertising content to the client device, the display signals configured to cause the client device to display the advertising content in a portion of the display.

The method according to claim 44, further comprising determining the user status based on at least one of:

• an indication of whether the user has previously completed a transaction using the application,
• an indication of whether the user is a registered user of the application,
• indications of one or more sources from which the user navigated to the user interface of the application, or
• an indication of a method by which the user navigated to the user interface of the application.

At least one non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method comprising:

• storing information associated with a user interacting with a user interface of an application, the user interface shown in a display of a client device;
• receiving client activity signals generated by the client device, wherein the client activity signals correspond to activity of the user interacting with the user interface of the application shown in the display of the client device;
• determining a current intent of the user to locate a product for purchase based on the client activity signals;
• determining an indication of a likelihood that the user will complete a transaction using the application based at least on the stored information associated with the user and the current intent of the user to locate the product for purchase;
• determining whether to display advertising content to the user based at least on the determined indication of the likelihood that the user will complete the transaction using the application;
• and
• in response to determining to display the advertising content to the user, triggering transmission of display signals associated with the advertising content to the client device, the display signals configured to cause the client device to display the advertising content in a portion of the display.