Escalation of data content to database objects using a database system

A computer implemented method comprising:

• processing a data content item shared in an online forum, the data content item comprising a post submitted by a user, the processing of the data content item comprising:
• identifying one or more characteristics of the post,
• determining that the one or more post characteristics satisfies a first one or more elevation conditions identified by one or more data objects,
• identifying one or more customer relationship management (CRM) records as being associated with the user, the one or more CRM records stored in one or more CRM databases,
• determining that the one or more CRM records satisfies a second one or more elevation conditions identified by one or more data objects,
• identifying one or more social networking characteristics of the user in relation to one or more social networking systems, the one or more social networking characteristics of the user comprising social network profile information of the user, and
• determining that the one or more social networking characteristics satisfies a third one or more elevation conditions identified by one or more data objects;
• and
• responsive to determining satisfaction of the first one or more elevation conditions, satisfaction of the second one or more elevation conditions and satisfaction of the third one or more elevation conditions, generating or updating a service record in the one or more CRM databases, the generated or updated service record identifying at least a portion of the data content item and identifying the user as a customer, the generated or updated service record identified in the one or more CRM databases for customer service engagement.

A non-transitory computer-readable medium storing program code to be executed by one or more processors, the program code comprising instructions configurable to cause:

• processing a data content item shared in an online forum, the data content item comprising a post submitted by a user, the processing of the data content item comprising:
• identifying one or more characteristics of the post,
• determining that the one or more post characteristics satisfies a first one or more elevation conditions identified by one or more data objects,
• identifying one or more customer relationship management (CRM) records as being associated with the user, the one or more CRM records stored in one or more CRM databases,
• determining that the one or more CRM records satisfies a second one or more elevation conditions identified by one or more data objects,
• identifying one or more social networking characteristics of the user in relation to one or more social networking systems, the one or more social networking characteristics of the user comprising social network profile information of the user, and
• determining that the one or more social networking characteristics satisfies a third one or more elevation conditions identified by one or more data objects;
• and
• responsive to determining satisfaction of the first one or more elevation conditions, satisfaction of the second one or more elevation conditions and satisfaction of the third one or more elevation conditions, generating or updating a service record in the one or more CRM databases, the generated or updated service record identifying at least a portion of the data content item and identifying the user as a customer, the generated or updated service record identified in the one or more CRM databases for customer service engagement.